Sales Engagement & Revenue Intelligence

Sequencing, conversation intelligence, forecasting, enablement and revenue orchestration for sales teams.

July 2026

Avoma adds Pipeline Walk reports and OAuth-based MCP connections

Avoma's July 2026 update added AI email templates, source selection in Ask Avoma, OAuth sign-in for its MCP server, and Pipeline Walk and Pipeline Trend reports.

AvomaJul 29

Backstory launches Situation Search for comparable deal history

Backstory launched Situation Search, which matches a current deal situation to comparable past deals and shows what the team did and how each ended.

Backstory (formerly People.ai)Jul 21

Outreach introduces an AI Maturity Model for revenue teams

Outreach published a four-stage AI Maturity Model to help revenue organizations benchmark how they use AI across workflows.

OutreachJul 15

Highspot Summer Launch adds multi-persona Role Play and Deal Agent in Slack

Highspot's Summer Launch expanded AI Role Play with multi-persona simulations and content presentation, and brought Deal Agent into Slack and Salesforce.

Highspot by SeismicJul 13

Clari + Salesloft expands MCP server across execution, conversation and forecast data

The Clari + Salesloft MCP server now covers the full platform, with a native Claude directory listing and connectors for ChatGPT, Copilot and Gemini. It also supports write-back.

Salesloft (incl. Clari)Jul 9

Outreach July 2026 release adds AI subject lines and Saved View agent targeting

Outreach's July 2026 release, shipping July 9 to 28, 2026, extends AI personalization to email subject lines, lets Revenue Agent target from Saved Views and widens Deal Agent's field updates.

OutreachJul 9

Gong becomes available in Microsoft Marketplace

Gong is now listed in Microsoft Marketplace, allowing purchases against Azure Consumption Commitments, with deeper Microsoft integrations.

GongJul 1

June 2026

Backstory names Mackenzie Smith SVP of customer value

Backstory appointed Mackenzie Smith, formerly VP and head of growth at ASAPP, as senior vice president of customer value.

Backstory (formerly People.ai)Jun 30

Gong launches Mission Big Dipper with Revenue Harness and Custom Agents

Gong introduced the Gong Revenue Harness, an agent execution layer, and made Custom Agents generally available so RevOps teams can build governed agents without engineering.

GongJun 24

Avoma upgrades Ask Avoma reasoning and adds org-wide Teams recording

Avoma's June 2026 update moves Ask Avoma to a stronger reasoning model, adds pre-call prep from upcoming meetings and lets admins manage Microsoft Teams recording org-wide.

AvomaJun 18

Seismic extends Aura Agents and names new CMO and CHRO

Seismic announced nine new and enhanced Aura Agents plus Aura Chat, and named Rob Pinkerton as CMO and Kimberly Schultz as CHRO.

SeismicJun 16

Outreach June 2026 release brings Knowledge and account views into Omni

Outreach's June 2026 release, shipping June 11 to 25, 2026, grounds Omni answers in uploaded Knowledge, consolidates Smart Account and Deal Assist into Omni, expands field-level governance and begins retiring the legacy 360 homepage.

OutreachJun 11

Highspot MCP Server becomes available in the ChatGPT app store

Highspot made its MCP Server available in OpenAI's ChatGPT App Store, giving sellers Highspot content and deal intelligence inside ChatGPT.

Highspot by SeismicJun 8

Outreach launches app in ChatGPT and MCP server for Codex

Outreach released an app in ChatGPT that brings its agents and insights into ChatGPT, and an MCP server for Codex for building custom agentic workflows.

OutreachJun 3

Outreach adds MCP client and Agentic Ecosystem marketplace

Outreach launched an MCP client that brings external data and actions into its platform and a marketplace grouping its agents, enrichment and MCP offerings.

OutreachJun 2

May 2026

Backstory appoints former Meta security leader Victor Chang as CISO

Backstory named Victor Chang chief information security officer. He was previously a senior security leader at Meta focused on M&A integrations.

Backstory (formerly People.ai)May 27

Outreach May 2026 release adds MCP write actions and custom object personalization

Outreach's May 2026 release, shipping May 14 to June 18, 2026, lets AI agents create and delete records through its MCP server, adds custom object variables to personalization and adds ZoomInfo signals and Microsoft Teams notifications.

OutreachMay 14

Clari + Salesloft names Brian Benfer CRO and Rajesh Krishnaswami CTO

Clari + Salesloft appointed Brian Benfer, formerly CRO of Brightly Software, as chief revenue officer and Rajesh Krishnaswami, formerly CTO of Globalli, as chief technology officer.

Salesloft (incl. Clari)May 13

Gong reports ARR above $500 million and growth above 55%

Gong said annual recurring revenue passed $500 million and year-over-year growth accelerated to more than 55% in its latest quarter.

GongMay 12

Avoma adds weighted forecasts, forecast reminders and a prompt library

Avoma's April 2026 update adds a shared Prompt Library and voice dictation in Ask Avoma, weighted forecast amounts and forecast submission reminders and history.

AvomaMay 9

Outreach launches integration with ServiceNow Sales CRM

Outreach announced a bidirectional integration with ServiceNow's CRM at Knowledge 2026, available through the ServiceNow Store.

OutreachMay 6

Highspot launches GTM Agent for marketing and enablement teams

Highspot's Spring Launch '26 introduced GTM Agent, which connects deal, content, training and buyer engagement signals for enablement, marketing and RevOps.

Highspot by SeismicMay 4

Gong release notes say its MCP client and server are coming soon

Gong's May 2026 technical release notes say Gong's MCP client and server, for connecting AI agents to Gong and Gong to external MCP servers, are coming soon. The notes also add a mobile call recording permission.

GongMay 1

April 2026

Outreach releases Omni conversational agent and Agent Studio

Outreach's April 2026 release introduced Omni, a conversational agent for pipeline questions and actions, plus Agent Studio and a Meeting Prep Agent.

OutreachApr 16

People.ai renames itself Backstory

People.ai announced it is changing its name to Backstory, which it says reflects a shift from data and analytics to delivering answers about deals.

Backstory (formerly People.ai)Apr 15

Clari + Salesloft links Clari Forecast to Salesloft tasks and launches MCP server

Clari Forecast and Inspect can now create Salesloft tasks and AI follow-up emails, and a new MCP server gives external AI tools access to live Salesloft data.

Salesloft (incl. Clari)Apr 14

Clari + Salesloft appoints Rick Hasselman as chief financial officer

Rick Hasselman, previously in finance leadership at Expel, Podium, Sumo Logic and Google, is the new CFO of Clari + Salesloft, reporting to CEO Steve Cox.

Salesloft (incl. Clari)Apr 2

March 2026

Outreach adds LeadIQ as a Smart Data Enrichment provider

Outreach's March 2026 release notes say Smart Data Enrichment now lets LeadIQ customers use their licensed data in Outreach to enrich prospects and accounts and source new contacts, as of March 24, 2026.

OutreachMar 24

Avoma adds deal methodology scoring with live coaching

Avoma's March 2026 update adds Deal Methodology Intelligence, which scores deals against frameworks such as MEDDICC and coaches reps live. It also adds web search to Ask Avoma.

AvomaMar 19

Gong appoints Joe FitzGerald as chief legal officer

Gong named Joe FitzGerald Chief Legal Officer to oversee governance, intellectual property, data privacy and regulatory compliance.

GongMar 17

About Sales Engagement & Revenue Intelligence

What are Sales Engagement & Revenue Intelligence?

Sequencing, conversation intelligence, forecasting, enablement and revenue orchestration for sales teams.

Which Sales Engagement & Revenue Intelligence vendors does GTM Tech News track?

GTM Tech News tracks Avoma, Backstory (formerly People.ai), Gong, Highspot by Seismic, Momentum, Outreach, Salesloft (incl. Clari) and Seismic in Sales Engagement & Revenue Intelligence.

What is the latest Sales Engagement & Revenue Intelligence news?

The most recent updates are “Avoma introduces Avoma Home, a personalized daily workspace for revenue teams” (November 5, 2026); “Gong appoints Liron Shtraichman Chief R&D Officer and Guy Havusha CISO” (November 4, 2026); “Salesloft puts Agentic Playbook, Ask Salesloft and a meeting agent into early access” (October 27, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.