GTM Tech News: GTM technology news, releases and events

Saturday, November 7, 2026Updated Nov 7 at 10:08 AM ET

Top headlines

Salesforce introduces Koa Decisions, the next version of its HyperClassifier model

Salesforce says Koa Decisions reads a request and a list of categories and returns a choice in one step. It is the next version of HyperClassifier, the routing model inside Agentforce, and adds image and audio support.

SalesforceCRM & Marketing AutomationYesterday

Avoma introduces Avoma Home, a personalized daily workspace for revenue teams

Avoma2 days ago

Storylane adds MCP tools for AI Hubs and deals, plus zoom in HTML demos

Storylane2 days ago

Gong appoints Liron Shtraichman Chief R&D Officer and Guy Havusha CISO

Gong3 days ago

HockeyStack adds disconnected integration alerts and lookback windows for Lift reports

HockeyStack3 days ago

Jasper adds regional analysis and key events to GEO Hub

Jasper3 days ago

ZoomInfo launches MCP integration with Notion through GTM.AI

ZoomInfo4 days ago

Latest news

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Yesterday

Windsor.ai expands MCP write actions to Google Merchant Center

Windsor.ai's November 6, 2026 changelog says its MCP write actions now cover Google Merchant Center, and lists connector updates for Amazon, TikTok, QuickBooks and other sources.

Windsor.aiMeasurement & AttributionYesterday

This week

Bizzabo makes Sponsor ROI generally available for event sponsor programs

Bizzabo says Sponsor ROI brings a sponsor portal, AI ICP matchmaking, lead retrieval, CRM sync and sponsor reporting into its event platform. It is available to new and existing customers.

BizzaboEvents & Webinars4 days ago

Salesforce signs definitive agreement to acquire voice agent company Cresta

Salesforce says it has signed a definitive agreement to acquire Cresta, which sells voice agents and real-time guidance for contact center representatives. The deal is expected to close in the first quarter of fiscal year 2028.

SalesforceCRM & Marketing Automation5 days ago

Clay adds workflow credit limits and MCP client allowlisting

Clay's November 2 product roundup adds credit caps for Workflows, domain-based allowlisting of MCP clients, API endpoints for privacy deletion in Audiences and a Sculptor handoff in enrichment search.

ClayData & Enrichment5 days ago

Regie.ai founders describe RegieGO, an AI prospecting platform with a parallel dialer

In a November 2 post, Regie.ai co-founder Matt Millen describes RegieGO, an AI prospecting platform for individual sellers and sales teams that combines list building, research, email and calling.

Regie.aiAI Agents & AI SDRs5 days ago

This month

HubSpot opens AI connector access to Sensitive Data in public beta

HubSpot's October 2026 developer rollup lists a public beta for AI connector access to Sensitive Data, general availability of connected CPQ, Billing and Payments, a Data Model Overview tab and up to 30 deal approvers.

HubSpotCRM & Marketing AutomationOct 30

ZoomInfo makes its MCP connector and API available in Snowflake

ZoomInfo says its MCP and API are now available in Snowflake, so business users can query its data in Snowflake CoWork and data teams can enrich tables in real time or in bulk.

ZoomInfoData & EnrichmentOct 30

Relevance AI adds model controls for Enterprise organization admins

Relevance AI says Enterprise admins can now choose which models their organization can use and see which platform features a change affects before it applies.

Relevance AIAI Agents & AI SDRsOct 30

Windsor.ai fixes sign-in for connect links opened from AI assistants

Windsor.ai's October 30 changelog says connect links opened from Claude, ChatGPT and other assistants now sign users in to the right account, and lists connector field updates and an IN filter.

Windsor.aiMeasurement & AttributionOct 30

Salesforce signs definitive agreement to acquire Rune Technologies for Missionforce

Salesforce says it has agreed to acquire Rune Technologies, which builds logistics software for the U.S. military and allied nations, and will add it to the Missionforce portfolio. The deal is expected to close in the fourth quarter of fiscal year 2027.

SalesforceCRM & Marketing AutomationOct 29

Zoho rebuilds Zoho Campaigns with native WhatsApp and MCP support for AI agents

Zoho says the updated Zoho Campaigns has a rebuilt template editor, runs email, SMS and WhatsApp from one workflow and supports MCP. Paid plans still start at $4 a month.

Zoho CRMCRM & Marketing AutomationOct 29

Attio redesigns record pages and its inbox and extends Workflows to Slack messages

Attio's October 29 changelog turns relationship tabs into tables, adds an Action needed inbox view, lets workflows message a person in Slack and extends Activities to Zapier.

AttioCRM & Marketing AutomationOct 29

Mutiny shows where People details come from and keeps cleared fields empty

Mutiny's October 29 changelog adds source explanations on a person's profile, keeps cleared fields empty, adds Show more on People tabs and blocks publishing from an out-of-date editor.

MutinyWeb & Content ExperienceOct 29

Pipedrive proposes structural change that would affect most roles at the company

In a message to staff, CEO Paulo Cunha said Pipedrive proposes to reduce the company's size across all locations, and that the majority of existing roles would be affected.

PipedriveCRM & Marketing AutomationOct 29

Zoho adds AI agents, a semantic layer and MCP access to Zoho Analytics

Zoho announced an agentic update to Zoho Analytics with ontology and semantic layers, an Ask Zia multi-agent assistant, custom data agents, an MCP server, a Claude plug-in and governance tools. Pricing is unchanged and plans now include LLM credits.

Zoho CRMCRM & Marketing AutomationOct 28

LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights

LinkedIn shared business highlights after Microsoft's Q1 FY27 earnings, saying paid video grew 25% year over year, creator-led ads grew 63%, and paid Premium Company Page subscriptions rose 121%.

LinkedIn Marketing SolutionsB2B AdvertisingOct 28

Jasper expands its forward-deployed engineering and marketing model for enterprises

Jasper says it is adding forward-deployed engineers and marketers who work alongside enterprise customer teams to define, build and hand off AI marketing workflows. The company also says more than 900 enterprises use Jasper.

JasperAI Agents & AI SDRsOct 28

Salesloft puts Agentic Playbook, Ask Salesloft and a meeting agent into early access

Salesloft announced Agentic Playbook, AI analytics in Ask Salesloft, an automated meeting agent and real-time battlecards in Zoom. The company says Agentic Playbook, AI analytics and meeting preparation are entering early access.

Salesloft (incl. Clari)Sales Engagement & Revenue IntelligenceOct 27

More news

ABM Platforms

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Informa TechTarget to integrate Buyer Intelligence into Demandbase by Q1 2027

Informa TechTargetOct 21

Data & Enrichment

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ZoomInfo launches MCP integration with Notion through GTM.AI

ZoomInfo4 days ago

B2B Advertising

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StackAdapt adds podcast show-level targeting and reporting for audio ads

StackAdaptOct 15

Gifting & Direct Mail

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Sendoso redesigns send flow and adds handwritten note campaigns

SendosoOct 1

CRM & Marketing Automation

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Salesforce introduces Koa Decisions, the next version of its HyperClassifier model

SalesforceYesterday

Sales Engagement & Revenue Intelligence

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Avoma introduces Avoma Home, a personalized daily workspace for revenue teams

Avoma2 days ago

Web & Content Experience

See all

Storylane adds MCP tools for AI Hubs and deals, plus zoom in HTML demos

Storylane2 days ago

AI Agents & AI SDRs

See all

Jasper adds regional analysis and key events to GEO Hub

Jasper3 days ago

Measurement & Attribution

See all

HockeyStack adds disconnected integration alerts and lookback windows for Lift reports

HockeyStack3 days ago

Events & Webinars

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Bizzabo makes Sponsor ROI generally available for event sponsor programs

Bizzabo4 days ago

Release radar

All product releases

Vendor	Release	Source	Date
Salesforce	Salesforce introduces Koa Decisions, the next version of its HyperClassifier model	Newsroom	Nov 6
Windsor.ai	Windsor.ai expands MCP write actions to Google Merchant Center	Release notes	Nov 6
Avoma	Avoma introduces Avoma Home, a personalized daily workspace for revenue teams	Newsroom	Nov 5
Storylane	Storylane adds MCP tools for AI Hubs and deals, plus zoom in HTML demos	Release notes	Nov 5
HockeyStack	HockeyStack adds disconnected integration alerts and lookback windows for Lift reports	Release notes	Nov 4
Jasper	Jasper adds regional analysis and key events to GEO Hub	Newsroom	Nov 4
Bizzabo	Bizzabo makes Sponsor ROI generally available for event sponsor programs	Newsroom	Nov 3
Clay	Clay adds workflow credit limits and MCP client allowlisting	Release notes	Nov 2
HubSpot	HubSpot opens AI connector access to Sensitive Data in public beta	Release notes	Oct 30
Relevance AI	Relevance AI adds model controls for Enterprise organization admins	Release notes	Oct 30

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.