G2

Software review marketplace that sells vendors Buyer Intent data, market intelligence, review generation, advertising and audience activation products.

Website

Category: ABM Platforms
Headquarters: Chicago, Illinois, US
Founded: 2012
Ownership: Private, venture-backed

October 2026

G2 becomes a Snowflake data partner for buyer intent and review data

G2 said it is now a premier Snowflake Data Partner, making G2 data available to teams working in the Snowflake AI Data Cloud.

Oct 12

G2 makes reviews and Market Signals available inside Clay

G2 partnered with Clay so Clay users can access G2 reviews, category taxonomy, market intelligence and Market Signals directly in Clay using Clay credits.

Oct 9

September 2026

G2 launches G2 Audiences to activate Buyer Intent data in paid media

G2 introduced G2 Audiences, which pushes Buyer Intent account audiences to DSPs through Bombora's activation API, alongside Verified Leads and a public beta of G2 Agent Evaluations.

Sep 23

G2 brings software market data to the Data agent in ChatGPT Work

G2 said it is part of OpenAI's launch of the Data agent in ChatGPT Work, supplying B2B software market data to the product.

Sep 10

G2 opens its customer community to the wider G2 customer base

G2 introduced the G2 Community, a peer network for customers who use G2 in go-to-market work, and opened applications to its broader customer base.

Sep 8

June 2026

G2 launches Intent Studio beta and adds Capterra signals to Buyer Intent

G2 expanded Buyer Intent with signals from Capterra, GetApp and Software Advice and introduced Intent Studio in beta, an Activity Feed, MCP integrations and data warehouse connectors.

Jun 17

May 2026

G2 adds verified SaaS spend and contract data to Data Solutions

G2 made verified SaaS spend and contract data generally available, covering more than $25 billion in annual SaaS spend across 20 or more enterprise vendors.

May 21

March 2026

G2 launches MCP server, LinkedIn reviewer verification and Competitive Pulse

G2 introduced an MCP server for AI assistants, identity verification through Verified on LinkedIn, structured review formats and new intelligence features including Competitive Pulse and AEO traffic insights.

Mar 25

February 2026

G2 names Alexis Zheng chief product and technology officer

G2 appointed Alexis Zheng as Chief Product and Technology Officer, weeks after naming Alexandra London as CMO.

Feb 3

January 2026

G2 agrees to acquire Capterra, Software Advice and GetApp

G2 said it formally agreed to acquire the software discovery platforms Capterra, Software Advice and GetApp. The combined network covers what G2 describes as more than 200 million annual software buyers.

Jan 29

G2 appoints Alexandra London as chief marketing officer

G2 named Alexandra London as Chief Marketing Officer, citing her background in search marketing and data-driven growth.

Jan 13

December 2025

G2 adds AI Insights and Churn Threats to Performance Analytics

G2 added AI Insights, which ties G2 activity to CRM pipeline, and Churn Threats, which flags customers researching competitors on G2.

Dec 16, 2025

About G2

What is G2?

G2 is a software review marketplace that sells vendors Buyer Intent data, market intelligence, review generation, advertising and audience activation products. The company is headquartered in Chicago, Illinois, US and was founded in 2012. GTM Tech News covers it under ABM Platforms.

What has G2 released recently?

The most recent G2 update in GTM Tech News is “G2 becomes a Snowflake data partner for buyer intent and review data” (October 12, 2026). Before that: “G2 makes reviews and Market Signals available inside Clay” (October 9, 2026); “G2 launches G2 Audiences to activate Buyer Intent data in paid media” (September 23, 2026).

Where does G2 publish product updates and release notes?

G2 announces updates on its own newsroom, blog, product updates and product docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other ABM Platforms vendors does GTM Tech News track?

Alongside G2, GTM Tech News tracks 6sense, AdRoll ABM, Bombora, Demandbase, DemandScience, Informa TechTarget, Intentsify and Propensity in ABM Platforms.

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cora@forgex.ai

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.