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2026 AI in ABM Benchmark Report

2026, n=189. Read the report

2.5xAI strategy

AI top performers are 2.5x as likely as other ABM teams to have a clearly defined AI roadmap (59% vs 23%).

2026 AI in ABM Benchmark Report, 2026, p. 4, n=189Also in The ForgeX AI Roadmap

56%AI strategy

56% of organizations with active ABM programs still do not have a shared AI roadmap.

2026 AI in ABM Benchmark Report, 2026, p. 10, n=189

3xAI impact

Top performers are 3x more likely to report AI-driven improvements in conversion and pipeline (57% vs. 18% of other respondents).

2026 AI in ABM Benchmark Report, 2026, p. 9, n=189

80%AI impact

80% of the underperforming segment failed to convert AI speed improvements into impact.

2026 AI in ABM Benchmark Report, 2026, p. 4, n=79

50%Measurement

Half of all respondents report little or no ability to quantify the ROI of their AI investments in ABM.

2026 AI in ABM Benchmark Report, 2026, p. 12, n=189Also in The ForgeX AI Roadmap

8xAI strategy

Top-performing companies are 8x more likely than others to be confident that AI will significantly improve ABM performance again in the next year.

2026 AI in ABM Benchmark Report, 2026, p. 4, n=189Also in The ForgeX AI Roadmap

88%AI strategy

88% of top performers expect AI to significantly improve their ABM programs in the next 8 to 12 months, compared with 51% of all other respondents.

2026 AI in ABM Benchmark Report, 2026, p. 11, n=189

58%AI impact

58% of respondents (110 of 189) qualify as top performers, agreeing or strongly agreeing that AI has significantly improved their ABM program performance; the other 42% (79) are classified as below average.

2026 AI in ABM Benchmark Report, 2026, p. 5, n=189

73%AI impact

73% of top performers report moderate or significant improvement from AI in improved targeting and signals, compared with 30% of all other respondents.

2026 AI in ABM Benchmark Report, 2026, p. 9, n=189

76%Company size

76% of small companies (1 to 50 employees) qualify as top performers, the highest rate of any size segment.

2026 AI in ABM Benchmark Report, 2026, p. 8, n=21

51%Company size

Just 51% of enterprises (5,000+ employees) qualify as top performers, the lowest rate of any size segment.

2026 AI in ABM Benchmark Report, 2026, p. 8, n=55

3xMeasurement

Companies with 51 to 500 employees are roughly three times more likely than large organizations to be able to quantify the ROI of AI in ABM.

2026 AI in ABM Benchmark Report, 2026, p. 8, n=53

87%ABM programs

87% of respondents run two or more ABM deployment models simultaneously.

2026 AI in ABM Benchmark Report, 2026, p. 7, n=189

85%ABM programs

85% of respondents run 1:Many ABM, 78% run 1:Few ABM, 62% run 1:1 ABM and 50% run deal-based ABM (deal acceleration).

2026 AI in ABM Benchmark Report, 2026, p. 7, n=189

48%AI tools

48% of respondents take a hybrid approach to AI tools in ABM, combining AI features from existing platforms with new AI-native solutions.

2026 AI in ABM Benchmark Report, 2026, p. 21, n=189

42%AI tools

Proprietary AI builders are the only group with a net-negative ABM tech spending outlook: 42% expect decreases and only 26% expect increases.

2026 AI in ABM Benchmark Report, 2026, p. 22, n=19

29%Barriers and governance

Only 29% of respondents say organizational AI policies restrict their ABM potential, while 39% actively disagree.

2026 AI in ABM Benchmark Report, 2026, p. 19, n=189Also in The ForgeX AI Roadmap

45%Barriers and governance

45% of top performers name integration as a top-three barrier to AI adoption in ABM, compared with 39% of all other respondents.

2026 AI in ABM Benchmark Report, 2026, p. 17, n=189Also in The ForgeX AI Roadmap

19%Barriers and governance

19% of top performers name unclear ROI as a top-three barrier to AI adoption in ABM, compared with 34% of all other respondents.

2026 AI in ABM Benchmark Report, 2026, p. 17, n=189Also in The ForgeX AI Roadmap

63%AI channels

63% of top performers use AI-powered tools for personalized landing pages, compared with 38% of all other respondents.

2026 AI in ABM Benchmark Report, 2026, p. 14, n=189

6 of 8AI channels

AI is moving the needle on cost efficiency more than business impact in 6 of the 8 ABM channels covered in the survey.

2026 AI in ABM Benchmark Report, 2026, p. 16, n=189

29%AI channels

For executive engagement, respondents are nearly three times more likely to report that AI affects business impact more than cost savings (29% vs. 10%).

2026 AI in ABM Benchmark Report, 2026, p. 16, n=189

The AI+ABM Inflection Point

2025, n=115. Read the report

91%AI adoption

91% of surveyed B2B marketing professionals said their organization has adopted AI to support Account-Based GTM efforts.

The AI+ABM Inflection Point, 2025, p. 5, n=115

55%AI adoption

55% of surveyed B2B marketers said they spend 5 or more hours per week working with AI-enabled tools.

The AI+ABM Inflection Point, 2025, p. 5, n=115

68%AI adoption

68% of surveyed B2B marketers said their organization has already adopted AI for copywriting to support its Account-Based GTM program(s).

The AI+ABM Inflection Point, 2025, p. 6, n=115

94%AI adoption

94% of surveyed B2B marketers believe AI for capturing and/or analyzing buying signals will be very or somewhat impactful in achieving the desired outcomes of their Account-Based GTM program(s).

The AI+ABM Inflection Point, 2025, p. 13, n=115

86%AI strategy

86% of surveyed B2B marketers expect AI to have a positive impact on their Account-Based GTM programs over the next 12 to 24 months.

The AI+ABM Inflection Point, 2025, p. 10, n=115

52%AI adoption

52% of surveyed B2B marketers said they are satisfied with their organization's AI adoption efforts to support Account-Based GTM.

The AI+ABM Inflection Point, 2025, p. 12, n=115

19%AI strategy

Only 19% of surveyed B2B marketers said their organization currently has an AI roadmap in place.

The AI+ABM Inflection Point, 2025, p. 21, n=115

34%AI strategy

34% of surveyed B2B marketers said their organization has no plans at all to create an AI roadmap.

The AI+ABM Inflection Point, 2025, p. 21, n=115

Top performers are survey respondents who agree or strongly agree that AI has significantly improved their ABM program performance.

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On a slideSource: ForgeX Research, 2026 AI in ABM Benchmark Report (n=189)

In an article or report56% of organizations with active ABM programs still do not have a shared AI roadmap. (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=189)

In a reference listForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report