Does AI improve ABM conversion and pipeline?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), top performers are 3x more likely to report AI-driven improvements in conversion and pipeline (57% vs. 18% of other respondents).
Context
Even 46% of respondents outside the top-performer group report moderate or significant improvement in execution speed from AI.
Top performers are survey respondents who agree or strongly agree that AI has significantly improved their ABM program performance.
Who was asked
Top performers (n=110) compared with all other respondents (n=79).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 9.