How many ABM teams say AI has significantly improved performance?

According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), 58% of respondents (110 of 189) qualify as top performers, agreeing or strongly agreeing that AI has significantly improved their ABM program performance; the other 42% (79) are classified as below average.

Top performers are survey respondents who agree or strongly agree that AI has significantly improved their ABM program performance.

Who was asked

B2B marketing practitioners with active ABM programs (all respondents, n=189).

Methodology

ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).

Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 5.

Cite this stat

Citation

ForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report

In an article or report

58% of respondents (110 of 189) qualify as top performers, agreeing or strongly agreeing that AI has significantly improved their ABM program performance; the other 42% (79) are classified as below average. (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=189)

On a slide

Source: ForgeX Research, 2026 AI in ABM Benchmark Report (n=189)

58% of respondents (110 of 189) qualify as top performers, agreeing or strongly agreeing that AI has significantly improved their ABM program performance; the other 42% (79) are classified as below average.