Revenue Xchange

The ForgeX podcast on Account-Based GTM and AI.

Davis Potter, CEO and Co-Founder of ForgeX, sits down with GTM leaders, fields AMAs, evaluates vendors and shares research-backed insights to help you run better programs and grow your career.

Hosted by Davis PotterCEO and Co-Founder of ForgeX

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38 episodes, newest Oct 20, 2026RSS feed for any other podcast app (opens in a new tab)

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Latest episode

Episode 23Oct 20, 202624 min

How a BDR Is Using AI to Reinvent Event Prospecting

With Jack Tully, Sequel

In this week's episode of the Revenue Xchange, host Davis Potter sits down with Jack Tully, founding BDR at Sequel, to explore how he's using Claude Cowork to build AI-powered conference prospecting workflows, from an app that maps target accounts and booth locations to...

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From The ForgeX Files

The show's first 15 episodes, from when it was called The ForgeX Files.

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Revenue Xchange

Latest episode

How a BDR Is Using AI to Reinvent Event Prospecting

Every episode

How a BDR Is Using AI to Reinvent Event Prospecting

What It Takes to Run 1:1 ABM at Enterprise Scale

Why Every GTM Team Is Already Running an Account Investment Strategy (and What AI Changes About It)

How Loftware’s CMO is Rethinking Marketing with AI

The ABM Identity Crisis: Why Every B2B Marketing Role Is Converging

ABM in 2026: From Account Investment Strategy to Autonomous Orchestration

The Shift from ABM to Account-Based GTM: Why Standalone ABM Teams Are Being Reintegrated

Building an Always-On ABM Orchestration Engine

1:1 Enterprise ABM + Answer Engines: The Combination Most Teams Are Missing

ABM and Demand Gen Have Converged. Now What?

5 ABM Trends from 2025 Shaping the Future of B2B Marketing in 2026

How to build a unified account-based GTM that aligns marketing and sales around the right accounts and buying groups

Building a 1:few ABM Program: How to Lead with an Iterative Mindset

Building Your FY'26 Marketing Plan

Rewiring GTM: The age of the connected marketer

ABM in Startups vs. Large Established Organizations

Account vs Contact-level Intent for ABM

Inside the GTM Playbook of an AI Powerhouse: Narrative, Events, and the Future of Marketing

How to Align Your Organization for ABM Success in the AI Era

Building a Smarter Account Qualification Model

Operationalizing Buying Groups in ABM

AI Transformation Overview and Why It's Urgent

ABM vs. Demand Gen: What's the Difference in 2025?

From The ForgeX Files

Why ABM Programs Fail: The Brutal Truth About Strategy, Targeting, and Tech

Inside ForgeX’s 2025 State of ABM Report: What GTM Leaders Must Know

7 Predictions for ABM and GTM in 2025

ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring

How to Shift From ABM to Account-Based GTM

The New Era of B2B: Redefining Attribution and Data Models

The Evolution of GTM Strategies

Challenging the Status Quo in Demand Generation and ABM

Tearing Apart Go-To-Market Norms: Exposing ABM and Demand Gen Flaws

Building ABM from the Ground Up: An Unforgiving Journey

Exposing the hidden truths of Enterprise ABM success

The ABM Evolution: From Novelty to Necessity in 2024

How Justin’s Job Changers Campaign is Redefining Targeting

Scaling ABM: How Large Companies and Startups Differ

Navigating the Intersection of ABM and Demand Gen

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