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Research

Benchmarks, frameworks and playbooks built from how top performers run ABM and put AI to work.

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Cover of The ForgeX AI Roadmap

The ForgeX AI RoadmapNew research report

Cover of 2026 AI in ABM Benchmark Report

2026 AI in ABM Benchmark ReportResearch report

Cover of Modernized ABM Deployment Models

Modernized ABM Deployment ModelsResearch report

Cover of ABM Maturity

ABM MaturityResearch report

Cover of The AI+ABM Inflection Point

The AI+ABM Inflection PointResearch report

3xTop performers are 3x more likely to report AI-driven improvements in conversion and pipeline.

80%of the underperforming segment failed to convert AI speed improvements into impact.

56%of organizations with active ABM programs still do not have a shared AI roadmap.

GTM Tech News

The top headlines across the GTM tech stack, sourced from vendors and updated daily.

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Salesforce introduces Koa Decisions, the next version of its HyperClassifier model

Salesforce says Koa Decisions reads a request and a list of categories and returns a choice in one step. It is the next version of HyperClassifier, the routing model inside Agentforce, and adds image and audio support.

Salesforce · Nov 6

Sales EngagementAvoma introduces Avoma Home, a personalized daily workspace for revenue teams

Sales EngagementGong documents AI meeting prep with summaries and Dry run rehearsal

AI ModelsOpenAI brings dots, persistent personal agents, to ChatGPT Enterprise

Web & Content ExperienceStorylane adds MCP tools for AI Hubs and deals, plus zoom in HTML demos

Events

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Thu, November 12 · San Francisco

ForgeX San Francisco

An afternoon at the Autodesk Gallery with marketing and revenue leaders building account-based programs on AI.

GTM Innovation Summit, 2027 tourRequest an invitation

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AustinFebruary 2027

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New YorkMay 2027

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LondonJuly 2027

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SeattleSeptember 2027

The top GTM events of 2027

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FebGTM Innovation Summit AustinAustin Feb 22B2B Marketing ExchangeCarlsbad Mar 22Adobe SummitLas Vegas May 11SaaStr AI AnnualSan Mateo MayGTM Innovation Summit New YorkNew York May 24ANA Masters of B2B MarketingChicago Jun 21Cannes LionsCannes Jul 1B2B IgniteLondon JulGTM Innovation Summit LondonLondon Sep 8HubSpot UNBOUNDBoston Sep 21DreamforceSan Francisco Sep 22DMEXCOCologne SepGTM Innovation Summit SeattleSeattle OctMAICONCleveland

Dates to comeGTM Innovation Summit Boston, Chicago, Atlanta, Denver and San Francisco

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How a BDR Is Using AI to Reinvent Event ProspectingEpisode 23 with Jack Tully, Sequel

Revenue Xchange podcast

Conversations with GTM leaders, AMAs and research-backed takes on ABM and AI.

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What It Takes to Run 1:1 ABM at Enterprise ScaleEpisode 22 with Sandy Walters, Okta Why Every GTM Team Is Already Running an Account Investment Strategy (and What AI Changes About It)Episode 21

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