Is AI improving ABM cost efficiency or business impact?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), AI is moving the needle on cost efficiency more than business impact in 6 of the 8 ABM channels covered in the survey.
Who was asked
B2B marketing practitioners with active ABM programs (all respondents, n=189).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 16.
Cite this stat
Citation
ForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report
In an article or report
AI is moving the needle on cost efficiency more than business impact in 6 of the 8 ABM channels covered in the survey. (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=189)
On a slide
Source: ForgeX Research, 2026 AI in ABM Benchmark Report (n=189)