Where does AI have the most business impact in ABM?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), for executive engagement, respondents are nearly three times more likely to report that AI affects business impact more than cost savings (29% vs. 10%).
Who was asked
B2B marketing practitioners with active ABM programs (all respondents, n=189).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 16.
Cite this stat
Citation
ForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report
In an article or report
For executive engagement, respondents are nearly three times more likely to report that AI affects business impact more than cost savings (29% vs. 10%). (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=189)
On a slide
Source: ForgeX Research, 2026 AI in ABM Benchmark Report (n=189)