How much more likely are AI top performers to have an AI roadmap?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), AI top performers are 2.5x as likely as other ABM teams to have a clearly defined AI roadmap (59% vs 23%).
Context
59% of top performers have a clearly defined AI roadmap for ABM, compared with 23% of all other respondents, the largest gap between the two groups.
Top performers are survey respondents who agree or strongly agree that AI has significantly improved their ABM program performance.
Who was asked
Top performers (n=110) compared with all other respondents (n=79).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 4.