How confident are ABM teams that AI will keep improving performance?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), top-performing companies are 8x more likely than others to be confident that AI will significantly improve ABM performance again in the next year.
Context
50% of top performers strongly agree that AI will significantly improve their ABM performance in the next 8 to 12 months, compared with 6% of all other respondents.
Top performers are survey respondents who agree or strongly agree that AI has significantly improved their ABM program performance.
Who was asked
Top performers (n=110) compared with all other respondents (n=79).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 4.