Does building proprietary AI change ABM tech spending?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), proprietary AI builders are the only group with a net-negative ABM tech spending outlook: 42% expect decreases and only 26% expect increases.
Who was asked
Respondents building proprietary AI (n=19 of 146 answering the spending question).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 22.
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Citation
ForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report
In an article or report
Proprietary AI builders are the only group with a net-negative ABM tech spending outlook: 42% expect decreases and only 26% expect increases. (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=19)
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Source: ForgeX Research, 2026 AI in ABM Benchmark Report (n=19)