How do ABM teams choose AI tools?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), 48% of respondents take a hybrid approach to AI tools in ABM, combining AI features from existing platforms with new AI-native solutions.
Context
20% of respondents prioritize AI capabilities from their current tech stack, compared with 3% who prioritize AI-native tools.
Who was asked
B2B marketing practitioners with active ABM programs (all respondents, n=189).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 21.
Cite this stat
Citation
ForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report
In an article or report
48% of respondents take a hybrid approach to AI tools in ABM, combining AI features from existing platforms with new AI-native solutions. (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=189)
On a slide
Source: ForgeX Research, 2026 AI in ABM Benchmark Report (n=189)