Is unclear ROI a barrier to AI adoption in ABM?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), 19% of top performers name unclear ROI as a top-three barrier to AI adoption in ABM, compared with 34% of all other respondents.
Top performers are survey respondents who agree or strongly agree that AI has significantly improved their ABM program performance.
Who was asked
Top performers (n=110) compared with all other respondents (n=79).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 17.
Cite this stat
Citation
ForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report
In an article or report
19% of top performers name unclear ROI as a top-three barrier to AI adoption in ABM, compared with 34% of all other respondents. (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=189)
On a slide
Source: ForgeX Research, 2026 AI in ABM Benchmark Report (n=189)