Do B2B marketers expect AI to help their ABM programs?
According to the ForgeX Research The AI+ABM Inflection Point (2025), 86% of surveyed B2B marketers expect AI to have a positive impact on their Account-Based GTM programs over the next 12 to 24 months.
Context
32% of surveyed B2B marketers anticipate AI will have a significant positive impact on their account-based GTM program(s) in the next 12 to 24 months.
Who was asked
B2B marketing professionals (115 qualified responses).
Methodology
An online questionnaire, fielded from March 11 to April 11, 2025, garnered 142 total responses. After excluding incomplete, unqualified or duplicate responses, 115 qualified responses remained in the data set.
Source: The AI+ABM Inflection Point, ForgeX Research, 2025, page 10.
Cite this stat
Citation
ForgeX Research. The AI+ABM Inflection Point. 2025. forgex.ai/research/the-ai-abm-inflection-point-report
In an article or report
86% of surveyed B2B marketers expect AI to have a positive impact on their Account-Based GTM programs over the next 12 to 24 months. (ForgeX Research, The AI+ABM Inflection Point, 2025, n=115)
On a slide
Source: ForgeX Research, The AI+ABM Inflection Point (n=115)