How many B2B marketing teams had an AI roadmap in 2025?
According to the ForgeX Research The AI+ABM Inflection Point (2025), only 19% of surveyed B2B marketers said their organization currently has an AI roadmap in place.
Context
38% of surveyed B2B marketers reported their organization plans to create an AI roadmap.
Who was asked
B2B marketing professionals (115 qualified responses).
Methodology
An online questionnaire, fielded from March 11 to April 11, 2025, garnered 142 total responses. After excluding incomplete, unqualified or duplicate responses, 115 qualified responses remained in the data set.
Source: The AI+ABM Inflection Point, ForgeX Research, 2025, page 21.
Cite this stat
Citation
ForgeX Research. The AI+ABM Inflection Point. 2025. forgex.ai/research/the-ai-abm-inflection-point-report
In an article or report
Only 19% of surveyed B2B marketers said their organization currently has an AI roadmap in place. (ForgeX Research, The AI+ABM Inflection Point, 2025, n=115)
On a slide
Source: ForgeX Research, The AI+ABM Inflection Point (n=115)