Which AI use case do B2B marketers expect to matter most in ABM?
According to the ForgeX Research The AI+ABM Inflection Point (2025), 94% of surveyed B2B marketers believe AI for capturing and/or analyzing buying signals will be very or somewhat impactful in achieving the desired outcomes of their Account-Based GTM program(s).
Who was asked
B2B marketing professionals (115 qualified responses).
Methodology
An online questionnaire, fielded from March 11 to April 11, 2025, garnered 142 total responses. After excluding incomplete, unqualified or duplicate responses, 115 qualified responses remained in the data set.
Source: The AI+ABM Inflection Point, ForgeX Research, 2025, page 13.
Cite this stat
Citation
ForgeX Research. The AI+ABM Inflection Point. 2025. forgex.ai/research/the-ai-abm-inflection-point-report
In an article or report
94% of surveyed B2B marketers believe AI for capturing and/or analyzing buying signals will be very or somewhat impactful in achieving the desired outcomes of their Account-Based GTM program(s). (ForgeX Research, The AI+ABM Inflection Point, 2025, n=115)
On a slide
Source: ForgeX Research, The AI+ABM Inflection Point (n=115)