How much time do B2B marketers spend with AI tools?
According to the ForgeX Research The AI+ABM Inflection Point (2025), 55% of surveyed B2B marketers said they spend 5 or more hours per week working with AI-enabled tools.
Context
86% of surveyed B2B marketers reported spending at least two hours per week working with AI-enabled tools in their role as a marketer.
Who was asked
B2B marketing professionals (115 qualified responses).
Methodology
An online questionnaire, fielded from March 11 to April 11, 2025, garnered 142 total responses. After excluding incomplete, unqualified or duplicate responses, 115 qualified responses remained in the data set.
Source: The AI+ABM Inflection Point, ForgeX Research, 2025, page 5.
Cite this stat
Citation
ForgeX Research. The AI+ABM Inflection Point. 2025. forgex.ai/research/the-ai-abm-inflection-point-report
In an article or report
55% of surveyed B2B marketers said they spend 5 or more hours per week working with AI-enabled tools. (ForgeX Research, The AI+ABM Inflection Point, 2025, n=115)
On a slide
Source: ForgeX Research, The AI+ABM Inflection Point (n=115)