How many B2B organizations use AI for account-based GTM?
According to the ForgeX Research The AI+ABM Inflection Point (2025), 91% of surveyed B2B marketing professionals said their organization has adopted AI to support Account-Based GTM efforts.
Who was asked
B2B marketing professionals (115 qualified responses).
Methodology
An online questionnaire, fielded from March 11 to April 11, 2025, garnered 142 total responses. After excluding incomplete, unqualified or duplicate responses, 115 qualified responses remained in the data set.
Source: The AI+ABM Inflection Point, ForgeX Research, 2025, page 5.
Cite this stat
Citation
ForgeX Research. The AI+ABM Inflection Point. 2025. forgex.ai/research/the-ai-abm-inflection-point-report
In an article or report
91% of surveyed B2B marketing professionals said their organization has adopted AI to support Account-Based GTM efforts. (ForgeX Research, The AI+ABM Inflection Point, 2025, n=115)
On a slide
Source: ForgeX Research, The AI+ABM Inflection Point (n=115)