What is the most common AI use case in account-based GTM?
According to the ForgeX Research The AI+ABM Inflection Point (2025), 68% of surveyed B2B marketers said their organization has already adopted AI for copywriting to support its Account-Based GTM program(s).
Context
47% of surveyed B2B marketers said their organization has already adopted AI for research to support its Account-Based GTM program(s).
Who was asked
B2B marketing professionals (115 qualified responses).
Methodology
An online questionnaire, fielded from March 11 to April 11, 2025, garnered 142 total responses. After excluding incomplete, unqualified or duplicate responses, 115 qualified responses remained in the data set.
Source: The AI+ABM Inflection Point, ForgeX Research, 2025, page 6.
Cite this stat
Citation
ForgeX Research. The AI+ABM Inflection Point. 2025. forgex.ai/research/the-ai-abm-inflection-point-report
In an article or report
68% of surveyed B2B marketers said their organization has already adopted AI for copywriting to support its Account-Based GTM program(s). (ForgeX Research, The AI+ABM Inflection Point, 2025, n=115)
On a slide
Source: ForgeX Research, The AI+ABM Inflection Point (n=115)