Are B2B marketers satisfied with their AI adoption in ABM?
According to the ForgeX Research The AI+ABM Inflection Point (2025), 52% of surveyed B2B marketers said they are satisfied with their organization's AI adoption efforts to support Account-Based GTM.
Context
25% of surveyed B2B marketers expressed dissatisfaction with their organization's AI adoption efforts to support Account-Based GTM.
Who was asked
B2B marketing professionals (115 qualified responses).
Methodology
An online questionnaire, fielded from March 11 to April 11, 2025, garnered 142 total responses. After excluding incomplete, unqualified or duplicate responses, 115 qualified responses remained in the data set.
Source: The AI+ABM Inflection Point, ForgeX Research, 2025, page 12.
Cite this stat
Citation
ForgeX Research. The AI+ABM Inflection Point. 2025. forgex.ai/research/the-ai-abm-inflection-point-report
In an article or report
52% of surveyed B2B marketers said they are satisfied with their organization's AI adoption efforts to support Account-Based GTM. (ForgeX Research, The AI+ABM Inflection Point, 2025, n=115)
On a slide
Source: ForgeX Research, The AI+ABM Inflection Point (n=115)