Which companies can quantify the ROI of AI in ABM?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), companies with 51 to 500 employees are roughly three times more likely than large organizations to be able to quantify the ROI of AI in ABM.
Who was asked
Respondents at companies with 51 to 500 employees (n=53) compared with large organizations.
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 8.
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Citation
ForgeX Research. 2026 AI in ABM Benchmark Report. 2026. forgex.ai/research/2026-ai-in-abm-benchmark-report
In an article or report
Companies with 51 to 500 employees are roughly three times more likely than large organizations to be able to quantify the ROI of AI in ABM. (ForgeX Research, 2026 AI in ABM Benchmark Report, 2026, n=53)
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Source: ForgeX Research, 2026 AI in ABM Benchmark Report (n=53)