Can ABM teams measure the ROI of AI?
According to the ForgeX Research 2026 AI in ABM Benchmark Report (2026), half of all respondents report little or no ability to quantify the ROI of their AI investments in ABM.
Context
43% of top performers say they cannot or have limited ability to quantify the ROI of AI investments, compared with 62% of all other respondents.
20% of top performers report strong or full ability to quantify the ROI of AI investments, compared with 9% of all other respondents.
Who was asked
B2B marketing practitioners with active ABM programs (all respondents, n=189).
Methodology
ForgeX surveyed 189 B2B marketing practitioners with active ABM programs in Q1 2026. All respondents operate at least one ABM deployment model (1:1 ABM, 1:Few ABM, 1:Many ABM, or deal-based ABM).
Source: 2026 AI in ABM Benchmark Report, ForgeX Research, 2026, page 12.