G2 becomes a Snowflake data partner for buyer intent and review data

G2 announced on October 12, 2026 that it is now a premier Snowflake Data Partner. In a post by Christine Li, VP of global partnerships and data solutions, G2 says teams working inside Snowflake can bring in G2 Buyer Intent signals, reviews, category taxonomy, website traffic trends and spend data, and combine them with CRM and product usage data stored there. The post lists account scoring and ABM prioritization as a use case, in which each Buyer Intent signal is scored as it lands in Snowflake and dynamic tables keep account priority lists current. The partnership spans G2's Marketing Solutions and Data Solutions.

The details

• G2 Market Intelligence tables for a product, its category and competitors can be queried in Snowflake and visualized in Snowsight.
• Financial institutions can use review, taxonomy and web traffic data for private market research and due diligence, according to the post.
• Teams can query how often G2-identified accounts convert to opportunities and split them into sourced and influenced deals.
• G2 says customers can run queries across every G2 data field without leaving Snowflake.

Context

This is the second G2 data distribution partnership in our coverage in October 2026, three days after G2 made reviews and Market Signals available inside Clay on October 9. It follows G2 Audiences for paid media activation (September 23) and G2 data in the ChatGPT Work Data agent (September 10). G2 added verified SaaS spend and contract data to Data Solutions in May 2026.

Not disclosed

• Pricing for G2 data in Snowflake
• Whether access is through Snowflake Marketplace listings or direct data shares
• Which G2 subscription tiers include the Snowflake delivery
• Named customers