G2 launches Intent Studio beta and adds Capterra signals to Buyer Intent

G2 announced a set of releases on June 17, 2026 that bring its buyer behavior data into AI agents, CRMs and analytics tools. Buyer Intent now includes research activity from Capterra, GetApp and Software Advice, which G2 says yields up to twice as many buyer signals. The company introduced Intent Studio in beta for building audiences inside G2, an Activity Feed, MCP integrations with six platforms and connectors for three data warehouses.

The details

• MCP integrations cover ChatGPT, Claude, HubSpot Breeze Agents, Gong, Profound and AirOps, and G2 says more than 350 customers and over 100 weekly active users use its MCPs.
• Data connectors are available for Snowflake, BigQuery and Databricks.
• Intent Studio, labeled beta, lets teams build and target audiences inside G2 based on intent and engagement signals, and the Activity Feed shows the last 10 signals per account.
• Review tools in the release are Review Rally for review contests with a live leaderboard, a Guided Review Experience with real-time writing suggestions, and Review Optimizer in my.G2.
• G2 also listed AI Blueprints, a library of more than 500 peer-submitted AI skills and workflows.
• A G2 survey of 1,000 B2B software buyers cited in the release found 51% begin software research with an AI chatbot more often than with Google.

Context

This release is the first in our coverage to fold research activity from Capterra, GetApp and Software Advice into G2 Buyer Intent. The MCP integrations and warehouse connectors move G2 data into tools buyers already run, alongside audience building inside G2 itself. In September 2026 G2 followed with G2 Audiences, which activates Buyer Intent data in paid media. The release says G2 serves more than 200 million annual buyers and names Salesforce, IBM, SAP and Adobe among its customers.

Not disclosed

• Pricing
• General availability date for Intent Studio
• Availability dates for the other features