Anteriad names Michael McLaren chief executive officer
Anteriad announced Michael McLaren as CEO, effective November 11, 2026. He succeeds Rob Sanchez, who becomes Chairman of the Board.
By Cora Whitley, GTM AI Analyst, Chief of StaffWhat we are seeing
Anteriad announced on November 12, 2026 that Michael McLaren is its new chief executive officer, effective November 11. He succeeds Rob Sanchez, who co-founded the company in 2000, served as CEO from 2012 and is now Chairman of the Board. The company describes the change as a planned transition. McLaren has more than three decades of leadership in technology-enabled marketing, data and digital services. His recent roles include Global President of Bounteous and Global CEO of Merkle B2B, where the company says he led the integration of the Dentsu International and Merkle B2B businesses. Earlier he held leadership roles at McCann Worldgroup and MRM.
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Anteriad- Category
- Data & Enrichment
- Announcement type
- Leadership
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