Clay

A GTM data and workflow platform that sources and enriches companies and people from 150+ providers, runs AI research agents, and pushes results to CRMs, ads and email.

Website

Category: Data & Enrichment
Headquarters: New York, United States
Founded: 2017
Ownership: Private, venture-backed

November 2026

Clay adds workflow credit limits and MCP client allowlisting

Clay's November 2 product roundup adds credit caps for Workflows, domain-based allowlisting of MCP clients, API endpoints for privacy deletion in Audiences and a Sculptor handoff in enrichment search.

5 days ago

October 2026

Clay makes auto-mode the default model setting for Claygent

Clay added auto-mode to Claygent, its AI research agent, as the default setting for new columns and workflow nodes. Auto-mode routes each task to a model based on predicted quality and cost.

Oct 27

Clay names HG Insights Data Partner of the Year at its first partner awards

Clay announced 10 winners of its first Data Partner Awards after Partner Day, its first event for data and integration partners.

Oct 22

Clay adds SCIM provisioning and metro area search across 151 countries

Clay's October 19, 2026 product roundup adds SCIM provisioning that maps identity provider groups to Clay roles, metro area search covering 3,056 metros in 151 countries, and new links between Audiences, signals and Workflows.

Oct 19

Clay previews agent-led building, Workflows and Inbound SDR Agent at Sculpt 2026

At Sculpt 2026, Clay showed an agent that plans and runs GTM plays, said Workflows launches this fall, and previewed a voice-based Inbound SDR Agent.

Oct 8

Clay adds workflow credit budgets, bulk re-runs and Ads commands in its CLI

Clay's October 5, 2026 product roundup adds credit budgets for Workflows, bulk re-runs of workflow runs with cost previews, trusted domain workspace access and Clay Ads commands in its CLI.

Oct 5

September 2026

Clay adds 24 new and updated data integrations

Clay added 24 integrations to its data marketplace, covering EMEA and APAC data, public sector, real estate and private equity data, buying signals and CRM and dialer destinations.

Sep 29

Clay raises $115M Series D at a $7.1B valuation

Wellington led Clay's $115M Series D at a $7.1B valuation, with Sequoia, a16z, Meritech, DST, CapitalG and others participating.

Sep 9

Clay makes its Sequencer cold email product generally available

Clay Sequencer combines lead sourcing from Audiences, enrichment and email sending, with domains and inboxes bought and warmed using Clay credits, on Launch, Growth and Enterprise plans.

Sep 1

August 2026

Clay opens beta for Account Agents inside Workflows

Clay made Account Agents available in Workflows as an open beta. Agents can use account history and CRM context to decide how a play responds.

Aug 25

Clay opens Workflows beta for running plays on live audiences

Workflows routes each record in an Audiences segment through branching, Python and Claygent steps, triggered by membership, schedules or webhooks, at no added cost on Launch, Growth and Enterprise.

Aug 11

Clay Ads adds Vibe, Bing and Reddit as audience destinations

Clay Ads syncs dynamic audiences to LinkedIn, Meta, Google, Vibe.co, Bing and Reddit, with multi-provider hashed email matching, on Growth and Enterprise plans.

Aug 4

July 2026

Clay updates TAM sourcing with combined search, reporting and lookalikes

Clay updated its TAM sourcing tools with multi-attribute search, reporting on list performance and lookalike sourcing. The company says the changes improve credit efficiency.

Jul 28

Clay makes open-weight models available for Claygent research

Clay enabled open-weight models in Claygent, its research agent, at lower cost than proprietary models. Open models were previously limited to content generation in Clay.

Jul 16

Clay MCP reaches general availability in six AI tools

Clay MCP is generally available in Claude, ChatGPT, Claude Code, Codex, Microsoft 365 Copilot and Glean, letting reps call ops-built Clay functions in plain language.

Jul 14

Clay releases Agent Plugin bundling its API, CLI, MCP and skills

Clay introduced an Agent Plugin for coding agents such as Claude Code and Codex. It packages Clay's API, CLI, MCP server and skills.

Jul 9

June 2026

Clay launches Audiences with unlimited people and company search

Clay Audiences removes the earlier 50,000-record table limit, imports CRM and warehouse records, and reuses enrichments across campaigns, on Launch, Growth and Enterprise plans.

Jun 23

Clay makes its MCP available in OpenAI's Codex for prospecting and outreach

Clay's June 2, 2026 changelog says its MCP is available in OpenAI's Codex, letting reps research accounts, pull contacts, draft copy and trigger sends using their team's existing Clay functions and workflows.

Jun 2

April 2026

Clay launches Functions for reusable enrichment logic across tables and workflows

Clay's April 15, 2026 changelog launches Functions, which package enrichment steps, AI agents, waterfalls, scoring and suppression logic into reusable columns across tables, audiences and workflows, at no additional cost on paid plans.

Apr 15

March 2026

Clay adds custom functions and rep controls to its Claude and ChatGPT apps

Clay's March 30, 2026 product roundup releases a second version of its apps in Claude and ChatGPT with custom functions, per-rep permissions and credit budgets, and adds Sculptor for Search and email waterfall controls.

Mar 30

Clay adds Lusha and Beauhurst data for European GTM teams

Clay partnered with Lusha and Beauhurst to expand contact and company data coverage in Europe. Lusha supplies EMEA contact data and Beauhurst supplies UK and German private company data.

Mar 10

February 2026

Clay Ads syncs CRM-based audiences and exclusion lists to LinkedIn and Meta

Clay's February 25, 2026 changelog adds automatic syncing of CRM-based ad audiences to LinkedIn and Meta, dynamic exclusion lists and enriched lookalike audiences, with daily or every-two-day refresh.

Feb 25

January 2026

Clay adds credit spend limits, HTTP API and SOQL sources in quality-of-life release

Clay's January 30, 2026 changelog adds credit spend limits on workbooks, credit cost warnings, HTTP API and SOQL data sources, bulk exclusions of up to 300,000 entities and spreadsheet-style table controls.

Jan 30

Clay runs second employee tender offer at a $5B valuation

Clay announced an employee tender offer allowing staff to sell up to $55M of shares at a $5B valuation. DST Global led the round.

Jan 28

Clay becomes available as a connector in Claude

Clay launched a Claude connector that gives users access to its contact databases, enrichment providers and research agents. Answers return inside the Claude conversation.

Jan 26

December 2025

Clay launches an app inside ChatGPT for account research

Clay made its research stack available inside ChatGPT. Sellers can query contact, technology, headcount, funding and traffic data in a ChatGPT conversation.

Dec 17, 2025

Clay reports reaching $100M in annual recurring revenue

Clay said it grew from $1M to $100M ARR in two years. The company reported enterprise net revenue retention above 200%.

Dec 8, 2025

November 2025

Clay adds bulk enrichment without row limits and Web Intent visitor identification

Clay's November 26, 2025 product roundup adds bulk enrichment for processing millions of records without the 50,000 row limit and Web Intent, a signal that identifies companies visiting a customer's website.

Nov 26, 2025

About Clay

What is Clay?

Clay is a GTM data and workflow platform that sources and enriches companies and people from 150+ providers, runs AI research agents, and pushes results to CRMs, ads and email. The company is headquartered in New York, United States and was founded in 2017. GTM Tech News covers it under Data & Enrichment.

What has Clay released recently?

The most recent Clay update in GTM Tech News is “Clay adds workflow credit limits and MCP client allowlisting” (November 2, 2026). Before that: “Clay makes auto-mode the default model setting for Claygent” (October 27, 2026); “Clay names HG Insights Data Partner of the Year at its first partner awards” (October 22, 2026).

Where does Clay publish product updates and release notes?

Clay announces updates on its own website, blog, changelog and product docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Does Clay host an annual event?

Yes. Clay hosts Clay Club ATLanta Q4: Sculpting Clay With Sabrina, Clay in Lisbon: GTM Battlecards, Clay Club Stockholm × Mentimeter: Building the next GTM workspace, Clay in Tokyo: Clay Hackathon, Clay Club: Slush Helsinki, Clay in Johannesburg: Clay Builders B’fast, Clay in Kolkata: KickOff, Clay in Toronto: GTM Group Therapy + Holiday Social and Sculpt by Clay. Dates in GTM Tech News: November 10, 2026 in Atlanta; November 11, 2026 in Lisbon; November 16, 2026 in Stockholm; November 19, 2026 in Tokyo; November 19, 2026 in Helsinki; November 27, 2026 in Johannesburg; November 29, 2026 in Kolkata; December 3, 2026 in Toronto; October 2027 (expected) in San Francisco.

Which other Data & Enrichment vendors does GTM Tech News track?

Alongside Clay, GTM Tech News tracks Apollo.io, Cognism, Common Room, Dun & Bradstreet, Lusha, Seamless.AI, Unify and Warmly in Data & Enrichment.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.