Clay Ads adds Vibe, Bing and Reddit as audience destinations

Clay published an update to Clay Ads on August 4, 2026 that adds Vibe.co, Bing and Reddit as ad audience destinations alongside LinkedIn, Meta and Google. Audiences are built in Clay Audiences from CRM, data warehouse, CSV and 200+ provider data, and they update as the underlying data changes. The update also covers automatic suppression lists, full replacement syncs as often as every two days, and Enhanced Matching, which adds hashed personal emails to raise platform match rates.

The details

• Customers, open opportunities, competitors and employees are removed from prospecting audiences automatically at the contact level.
• Enhanced Matching returns up to three hashed personal emails per contact from several Clay-managed providers.
• Clay cites match rates of up to 95% on LinkedIn, 85% on Google and 70% on Meta with Enhanced Matching, compared with a 30% to 40% baseline for B2B audiences.
• EU audiences can be built from first-party data, and opt-outs update across ad platforms automatically.
• Clay Ads is available on Growth and Enterprise plans only.

Context

Clay Ads draws on Audiences, launched June 23, 2026, which removed Clay's 50,000-row table limit. One week after the Ads update, Clay opened Workflows in beta, which runs plays on the same live audience segments. Clay MCP reached general availability on July 14, and in September the company raised a $115M Series D at a $7.1B valuation. The post includes customer results from Northbeam and Depthfirst, including Northbeam reporting match rates above 50% across Meta, LinkedIn and Google.

Not disclosed

• Pricing for Clay Ads
• Credit cost of Enhanced Matching