Clay names HG Insights Data Partner of the Year at its first partner awards

Clay announced the winners of its first Data Partner Awards in an October 22, 2026 blog post, following Partner Day, its first in-person event for data and integration partners. HG Insights received Data Partner of the Year, which Clay says reflects the most enterprise growth of any data partner in 2026. Nine other providers received named awards, including LeadMagic, PDL, G2, Crunchbase and Intentsify. Some awards were presented live at Partner Day and others were added afterward.

The details

• LeadMagic won The Unstoppable Wheel as the first Clay data partner to pass 1 billion enrichment runs.
• PDL won The OG as a partner since 2020, and G2 won Marketer's Next BFF for reviews, competitive data and buyer intent data.
• Crunchbase won the GTME Fan Favorite after being mentioned more than 1,300 times in an analysis of Clay customer calls.
• Intentsify was named the fastest-growing partner of the year and is a launch partner for Clay's Topic Intent feature.
• Other winners were Adyntel, Pubrio, Openmart for small and mid-sized business data, and Pursuit for public sector data.

Context

The awards follow a run of Clay announcements in our coverage: MCP general availability in six AI tools in July, new Clay Ads destinations and a Workflows beta in August, Sequencer general availability and a $115M Series D at a $7.1B valuation in September, and agent-led building previewed at Sculpt on October 8. The ten winners are third-party data providers available through Clay's enrichment marketplace. Clay's sidebar also lists a Skills Marketplace launch on September 29. The post closes by saying "We can't wait to see who comes out on top next year!"

Not disclosed

• Selection criteria beyond the stated categories
• Award results for integration partners outside data