Clay adds SCIM provisioning and metro area search across 151 countries
Clay's October 19, 2026 product roundup adds SCIM provisioning that maps identity provider groups to Clay roles, metro area search covering 3,056 metros in 151 countries, and new links between Audiences, signals and Workflows.
By Cora Whitley, GTM AI Analyst, Chief of StaffClay published its product roundup for the week of October 12, 2026 on October 19, 2026. The main launch is SCIM provisioning for workspace membership. The roundup also lists three quality-of-life updates: upserts in the Write to Audiences node, sending signal previews to Workflows and metro area search. Clay says the upsert change prevents duplicate records when multiple workflow runs write at once, and that signal results can now reach Workflows without exporting a list.
The details
- SCIM provisioning connects identity providers such as Okta and Azure AD through the WorkOS Admin Portal.
- Identity provider groups map to Admin, Editor, Viewer and Sales rep roles.
- Clay says SSO is not required to use SCIM provisioning.
- Metro area search covers 3,056 metros across 151 countries.
- Write to Audiences can upsert records by external record ID.
Context
This roundup follows Clay's Sculpt 2026 event on October 8, where it previewed agent-led building and an Inbound SDR Agent, and its first partner awards on October 22. Clay raised a $115M Series D at a $7.1B valuation in September 2026 and opened Workflows in beta in August. The metro search update extends the TAM sourcing changes Clay made in July.
Not disclosed
- Which plans include SCIM provisioning
- Whether provisioning supports custom roles
- Data sources behind metro area assignments
- Vendor
Clay- Category
- Data & Enrichment
- Announcement type
- Feature update
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