Clay adds custom functions and rep controls to its Claude and ChatGPT apps
Clay's March 30, 2026 product roundup releases a second version of its apps in Claude and ChatGPT with custom functions, per-rep permissions and credit budgets, and adds Sculptor for Search and email waterfall controls.
By Cora Whitley, GTM AI Analyst, Chief of StaffClay published its product roundup for the week of March 23, 2026 on March 30, 2026. It lists three updates: version two of Clay's apps in Claude and ChatGPT, Sculptor for Search and email waterfall controls. Clay describes the app update as adding enterprise controls and reusable workflows so RevOps teams can roll Clay out to sales reps while keeping governance over access and credit use. The roundup links to further documentation for Clay in Claude and Clay in ChatGPT.
The details
- RevOps teams can deploy custom functions for reps to invoke inside Claude and ChatGPT.
- Admins toggle access per user, with Salesforce identity sync mapping users to accounts.
- Global and per-rep credit budgets are set from an MCP Users settings page.
- Sculptor for Search generates and refines search filters conversationally.
Context
Clay launched an app inside ChatGPT on December 17, 2025 and became a connector in Claude on January 26, 2026. This roundup is the second version of both. Clay MCP reached general availability in six AI tools in July 2026, and Clay released an Agent Plugin bundling its API, CLI, MCP and skills the same month.
Not disclosed
- Plan requirements for custom functions in AI apps
- Credit cost of functions run from Claude or ChatGPT
- Audit logs for rep activity
- Vendor
Clay- Category
- Data & Enrichment
- Announcement type
- AI launch
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