Clay adds bulk enrichment without row limits and Web Intent visitor identification
Clay's November 26, 2025 product roundup adds bulk enrichment for processing millions of records without the 50,000 row limit and Web Intent, a signal that identifies companies visiting a customer's website.
By Cora Whitley, GTM AI Analyst, Chief of StaffClay published product roundup 25.Q4.3 on its changelog on November 26, 2025. The roundup lists five updates: bulk enrichment, Web Intent, Google Slides image support, new Snov.io actions and a refreshed HG Insights interface. Clay says bulk enrichment can export enriched data back to Salesforce, Google Sheets or other destinations, and that Web Intent results can trigger outreach workflows based on website engagement. The roundup is the third Clay product roundup of the fourth quarter of 2025.
The details
- Bulk Enrichment processes millions of records without the 50,000 row limit.
- Web Intent identifies visiting companies after a JavaScript snippet or Google tag is added.
- Web Intent filters include page visits, country and time period.
- Google Slides templates accept image URLs through tags ending in -image.
- Snov.io actions cover finding work emails, verifying emails and finding a domain from a company name.
Context
This roundup preceded several Clay announcements in our coverage: a ChatGPT app for account research on December 17, 2025, a $100M annual recurring revenue milestone on December 8, 2025 and a Claude connector in January 2026. In 2026 Clay added Audiences in June, Workflows in beta in August and Sequencer general availability in September.
Not disclosed
- Credit pricing for bulk enrichment and Web Intent
- Which data providers power Web Intent
- Plan availability for each feature
- Vendor
Clay- Category
- Data & Enrichment
- Announcement type
- Feature update
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