HubSpot

Customer platform combining a CRM with marketing, sales, service, content, data and revenue hubs and Breeze AI agents, aimed mainly at small and midsize businesses.

Website

Category: CRM & Marketing Automation
Headquarters: Cambridge, MA
Founded: 2006
Ownership: Public: NYSE HUBS

October 2026

HubSpot opens AI connector access to Sensitive Data in public beta

HubSpot's October 2026 developer rollup lists a public beta for AI connector access to Sensitive Data, general availability of connected CPQ, Billing and Payments, a Data Model Overview tab and up to 30 deal approvers.

Oct 30

HubSpot adds AI credit spend caps and seat-to-credit swaps

HubSpot introduced default AI credit spend caps, seat-to-credit swaps mid-contract, feature-level credit limits, credit packs and Pay-as-You-Go billing.

Oct 15

HubSpot cuts about 7% of staff and reorganizes around customer outcomes

HubSpot CEO Yamini Rangan told employees the company is reducing its team by about 7%, nearly 660 people, and reorganizing product teams around outcomes.

Oct 6

September 2026

HubSpot ships Fall 2026 Spotlight with Breeze Assistant and self-updating Smart CRM

HubSpot's Fall 2026 Spotlight at UNBOUND introduced a new Breeze Assistant, a self-updating Smart CRM, Context Home, Marketing Studio and an updated Prospecting Agent.

Sep 16

HubSpot and OpenAI expand partnership with ChatGPT Ads integration

HubSpot updated its ChatGPT connector, added a ChatGPT Ads integration and launched an AI Growth Bundle that pairs discounted HubSpot Starter with ChatGPT Business seats.

Sep 16

HubSpot Fall 2026 developer release makes a new Projects version GA and widens MCP access

HubSpot's Fall 2026 developer rollup on September 15, 2026 made Projects 2026.09 generally available, moved APIs including Conversations to GA, and expanded the HubSpot MCP server to custom objects and CRM configuration.

Sep 15

HubSpot sets September 2027 end of support for v1 to v3 APIs and legacy apps

HubSpot announced on September 15, 2026 that v1 to v3 APIs, legacy public apps and legacy private apps become unsupported in September 2027, giving developers a 12-month migration window. v4 APIs end support in March 2027.

Sep 15

July 2026

HubSpot launches Agent Hub and Agent Builder in public beta

HubSpot released Agent Hub for managing AI agents across go-to-market teams and Agent Builder for creating custom agents in natural language.

Jul 23

TELUS Digital joins the HubSpot Solutions Partner ecosystem

TELUS Digital joined HubSpot's Solutions Partner program to implement HubSpot for enterprise clients.

Jul 22

June 2026

HubSpot releases Agent CLI in public beta for AI agents working on CRM data

HubSpot released the HubSpot Agent CLI in public beta on June 23, 2026. The company describes it as a command-line tool built for AI agents to read and change CRM data, suited to scheduled and bulk work.

Jun 23

HubSpot expands AWS collaboration with Marketplace purchasing for 20 products

HubSpot said US customers can buy more than 20 HubSpot products on AWS Marketplace and expanded HubSpot for Startups with AWS.

Jun 11

April 2026

HubSpot Spring 2026 Spotlight launches HubSpot AEO and Smart Deal Progression

HubSpot's Spring 2026 Spotlight introduced HubSpot AEO for answer engine optimization, Smart Deal Progression, new AI agents and more than 100 updates.

Apr 14

HubSpot makes its remote MCP server generally available with write access

HubSpot's remote MCP server left beta on April 13, 2026. The company says MCP-compatible AI tools can now read and write CRM records and activities and read marketing content, using existing HubSpot permissions.

Apr 13

HubSpot moves Customer Agent and Prospecting Agent to outcome-based pricing

From April 14, 2026, HubSpot charges $0.50 per resolved conversation for Customer Agent and $1 per recommended lead for Prospecting Agent.

Apr 13

HubSpot adds native TikTok ads and organic integration to Marketing Hub

HubSpot and TikTok launched an integration to sync, manage and measure TikTok ads and organic content inside Marketing Hub.

Apr 3

March 2026

HubSpot introduces date-based API versioning with twice-yearly releases

HubSpot introduced date-based API versioning on March 30, 2026, replacing v1 to v4 labels with a YYYY-MM format. Breaking changes ship only in March and September, and each version gets at least 18 months of support.

Mar 30

February 2026

HubSpot connector for ChatGPT can now update CRM records and read engagements

HubSpot said on February 26, 2026 that its connector for ChatGPT can create and update CRM records and log activities, and can access products, line items, invoices, orders, carts, segments and engagement history.

Feb 26

November 2025

HubSpot connector for Claude gains CRM write access and engagement history

HubSpot said on November 20, 2025 that its connector for Claude can create and update CRM records in public beta and can read engagement history such as emails, calls and meetings, now generally available.

Nov 20, 2025

October 2025

HubSpot agrees to acquire AEO platform XFunnel

HubSpot entered into an agreement to acquire XFunnel, which helps businesses monitor and improve their presence in LLM answers.

Oct 31, 2025

About HubSpot

What is HubSpot?

HubSpot is a customer platform combining a CRM with marketing, sales, service, content, data and revenue hubs and Breeze AI agents, aimed mainly at small and midsize businesses. The company is headquartered in Cambridge, MA and was founded in 2006. GTM Tech News covers it under CRM & Marketing Automation.

What has HubSpot released recently?

The most recent HubSpot update in GTM Tech News is “HubSpot opens AI connector access to Sensitive Data in public beta” (October 30, 2026). Before that: “HubSpot adds AI credit spend caps and seat-to-credit swaps” (October 15, 2026); “HubSpot cuts about 7% of staff and reorganizes around customer outcomes” (October 6, 2026).

Where does HubSpot publish product updates and release notes?

HubSpot announces updates on its own website, newsroom, blog, changelog and help center. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Does HubSpot host an annual event?

Yes. HubSpot hosts Learn & Launch: Prospecting Agent Workshop in London, Hands-On with Agent Hub and Agent Builder, How Candela Rebuilt Sales with HubSpot and Big Brain AI, Learn & Launch: Prospecting Agent Workshop in Toronto, Successful Sales Team Tools for, HubSpot GROW Europe, Prague HUG: Breeze AI v praxi, Southwest Michigan HUG Relaunch, East of England HUG: Agents, Attribution, and Building with AI, Learn & Launch: Prospecting Agent HUG Workshop, Ottawa HUG Launch Event, Fireside Chat: Navigating the Customer Journey in the Age of AI, San Jose HUG: Smarter Sales Prospecting with Research Signals and AI, Plan It, Build It, HubSpot It: Goal-Setting Workshop and HubSpot UNBOUND. Dates in GTM Tech News: November 9, 2026 in London; November 10, 2026 in Denver; November 12, 2026 in Stockholm; November 13, 2026 in Toronto; November 16, 2026 in George Town; November 17, 2026 in London; November 19, 2026 in Prague; November 20, 2026 in Kalamazoo; November 26, 2026 in Cambridge; November 29, 2026 in Gurugram; December 1, 2026 in Ottawa; December 3, 2026 in Cambridge; December 10, 2026 in Santa Clara; December 11, 2026 in Wilmington; September 8 to 10, 2027 in Boston.

Which other CRM & Marketing Automation vendors does GTM Tech News track?

Alongside HubSpot, GTM Tech News tracks Adobe Marketo Engage, Attio, Microsoft Dynamics 365 Sales, Oracle Eloqua, Pipedrive, Salesforce and Zoho CRM in CRM & Marketing Automation.

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