Attio

CRM with a customizable data model, agent-based workflows, call intelligence and the Ask Attio assistant, aimed at startups and scaling companies.

Website

Category: CRM & Marketing Automation
Headquarters: London, UK
Founded: 2019
Ownership: Private, venture-backed

October 2026

Attio redesigns record pages and its inbox and extends Workflows to Slack messages

Attio's October 29 changelog turns relationship tabs into tables, adds an Action needed inbox view, lets workflows message a person in Slack and extends Activities to Zapier.

Oct 29

Attio launches SQL Engine, Data Connectors, Agent Scale and Activities

Attio announced four capabilities on October 14, 2026: a SQL Engine, Postgres-compatible Data Connectors, Agent Scale and an Activities data type in beta. The company says together they form an architecture for people and agents working in its CRM.

Oct 14

September 2026

Attio adds workflow history and agent log to its CRM

Attio's September 23 changelog added workflow run history and an agent log showing tools called, records changed and credits used, plus Ask Attio interface updates.

Sep 23

August 2026

Attio releases App SDK 1.0 and lets teams rename system objects

Attio's August 25, 2026 changelog releases App SDK version 1.0.0, adds API endpoints for meetings, record merges and value history, lets teams rename system objects, and adds Google Sheets, Asana and Hunter workflow apps.

Aug 25

July 2026

Attio makes Claude Sonnet 5 the Ask Attio default and adds workflow task blocks

Attio's July 28, 2026 changelog makes Claude Sonnet 5 the Auto default in Ask Attio, adds GPT 5.6 and Gemini models to the picker and Workflow Custom Agent block, and adds Find tasks and Create note workflow blocks.

Jul 28

Attio adds formula attributes on Pro and Enterprise plans

Attio added formula attributes, calculated fields that update automatically and work in workflows, reports and sequences. They are available on Pro and Enterprise plans.

Jul 28

June 2026

Attio adds structured agent outputs to Workflows and call recordings on mobile

Attio's June 29, 2026 changelog adds structured outputs for Custom Agents and object loops in Workflows, call recordings and transcripts on mobile, SCIM provisioning for Enterprise, a Trust Center and new App Store integrations.

Jun 29

Attio rebuilds Workflows around AI agents and natural-language setup

Attio released a new version of Workflows that builds automations from a description and adds a Web Agent and custom agents as workflow steps.

Jun 9

May 2026

Attio adds custom context to Ask Attio and redesigns record pages

Attio's May 28, 2026 changelog adds personal and workspace custom context for Ask Attio, mid-response steering, a redesigned record page, workflow access requests and a redesigned Android app.

May 28

April 2026

Attio lets Ask Attio take actions on emails, deals and tasks after user approval

Attio's April 29, 2026 changelog says Ask Attio can now take actions such as sending follow-up emails, updating deals and creating tasks, showing each action first, and adds developer, filtering and performance updates.

Apr 29

March 2026

Attio upgrades web research agent with confidence ratings and citations

Attio upgraded its AI attribute into a Web research agent that returns confidence ratings, reasoning and full citations, and added bulk enrichment.

Mar 24

Attio connects to Notion Custom Agents and opens a Files API

Attio's March 24, 2026 changelog makes Attio a preconfigured MCP connection in Notion Custom Agents, adds a Files API for querying, uploading and deleting files, and lets teams share Ask Attio prompts across a workspace.

Mar 24

February 2026

Attio moves Ask Attio to Claude Sonnet 4.6 and Gemini 3.1 Pro, adds files to all records

Attio's February 25, 2026 changelog says Ask Attio now runs on Claude Sonnet 4.6 and Gemini 3.1 Pro with live prompt suggestions and list queries, adds a files tab to every object type and lists more than 25 new apps.

Feb 25

Attio releases MCP server for AI clients

Attio released an MCP server that lets any MCP client search, query and act on Attio data.

Feb 19

Attio upgrades permissions with object controls and team-based access

Attio upgraded its permissions system with full object controls, team-based access and an additive hierarchy.

Feb 18

Attio launches Ask Attio for natural-language CRM search and updates

Attio introduced Ask Attio, which lets users search, update and create CRM records by asking in plain language, powered by its Universal Context layer.

Feb 4

December 2025

Attio adds AI email summaries, automatic email labels and new API endpoints

Attio's December 17, 2025 changelog adds single-line AI summaries in email previews, automatic labels on incoming emails, and API endpoints for creating relationship attributes, writing meetings and fuzzy record search.

Dec 17, 2025

November 2025

Attio opens App Store as part of new Attio Ecosystem

Attio introduced the Attio Ecosystem, a new App Store where users discover, install and configure apps for their CRM.

Nov 12, 2025

Attio introduces Developer Platform with App SDK and App Store publishing

Attio launched its Developer Platform, combining REST APIs, a new React-based App SDK, low-code connectors and App Store publishing.

Nov 6, 2025

About Attio

What is Attio?

Attio is a CRM with a customizable data model, agent-based workflows, call intelligence and the Ask Attio assistant, aimed at startups and scaling companies. The company is headquartered in London, UK and was founded in 2019. GTM Tech News covers it under CRM & Marketing Automation.

What has Attio released recently?

The most recent Attio update in GTM Tech News is “Attio redesigns record pages and its inbox and extends Workflows to Slack messages” (October 29, 2026). Before that: “Attio launches SQL Engine, Data Connectors, Agent Scale and Activities” (October 14, 2026); “Attio adds workflow history and agent log to its CRM” (September 23, 2026).

Where does Attio publish product updates and release notes?

Attio announces updates on its own website, blog, changelog, help center and developer docs. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Does Attio host an annual event?

Yes. Attio hosts Attio x Point Nine Builders Café | London. Dates in GTM Tech News: November 8, 2026 in London.

Which other CRM & Marketing Automation vendors does GTM Tech News track?

Alongside Attio, GTM Tech News tracks Adobe Marketo Engage, HubSpot, Microsoft Dynamics 365 Sales, Oracle Eloqua, Pipedrive, Salesforce and Zoho CRM in CRM & Marketing Automation.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.