Pipedrive

Pipeline-focused sales CRM for small and midsize businesses, with built-in email, automation, AI assistant and Nova meeting intelligence.

Website

Category: CRM & Marketing Automation
Headquarters: New York, NY and Tallinn, Estonia
Founded: 2010
Ownership: Private equity: Vista Equity Partners

October 2026

Pipedrive proposes structural change that would affect most roles at the company

In a message to staff, CEO Paulo Cunha said Pipedrive proposes to reduce the company's size across all locations, and that the majority of existing roles would be affected.

Oct 29

September 2026

Pipedrive launches Nova meeting intelligence in all plans

Pipedrive made Nova generally available, a built-in tool that preps reps for calls, records and transcribes meetings, and drafts CRM updates for review.

Sep 16

August 2026

Pipedrive MCP Connector arrives in Claude's connector marketplace

Pipedrive's MCP connector is now listed in Claude's official marketplace, and the company says more than 6% of paying customers connected in the first month.

Aug 18

Pipedrive acquires Outfunnel, its top-rated marketplace app

Pipedrive acquired Outfunnel, an Estonian startup that syncs CRM data with marketing platforms such as Mailchimp and Klaviyo. Terms were not disclosed.

Aug 5

Pipedrive CRM Trends Report 2026 finds admin work dominates sales roles

Pipedrive's survey of 1,000 U.S. sales and marketing professionals found 42% say non-revenue tasks take at least 40% of their day.

Aug 4

July 2026

Pipedrive moves deprecated API v1 endpoints out of support from August 1, 2026

Pipedrive's developer changelog says deprecated API v1 endpoints for activities, deals, persons, organizations, products, pipelines, stages and search are out of support from August 1, 2026, with fixes going only to API v2.

Jul 29

June 2026

Pipedrive launches a native MCP server for AI assistants

Pipedrive released a native MCP server that lets ChatGPT, Claude and other MCP tools read and update live CRM data within user permissions.

Jun 30

Pipedrive joins launch of OpenAI's Codex sales plugin

Pipedrive said it is part of the launch of OpenAI's sales plugin for Codex, which lets Pipedrive customers connect CRM data to AI sales workflows.

Jun 4

May 2026

Pipedrive adds Projects, automation monitoring and WhatsApp to its CRM

Pipedrive released post-sale project management features, automation health monitoring and WhatsApp conversations inside the CRM.

May 26

Pipedrive releases Projects API v2 with boards, phases, tasks and templates

Pipedrive added Projects API v2 on May 21, 2026, covering projects, boards, phases, tasks, read-only templates and project fields, following project webhook support added on April 10, 2026.

May 21

Pipedrive adds webhooks for deal products, installments and field definitions

Pipedrive's May 21, 2026 changelog adds webhooks for deal products, deal installments and custom field schema changes, extra organization fields in payloads and label options on v2 deal, person and organization endpoints.

May 21

Pipedrive opens a Montreal data centre for Canadian data residency

Pipedrive launched a seventh hosting region in Montreal on AWS, enabling Canadian data residency, and set up a Canadian business entity.

May 13

Pipedrive launches a Sydney data centre for Australian customers

Pipedrive opened an AWS-based data centre in Sydney, citing latency cuts of up to 60% and support for local data residency.

May 6

March 2026

Pipedrive appoints new vice presidents of design and analytics

Pipedrive hired Maiko Senda as VP of Design and Sarah Jewkes as VP of Analytics to support its AI CRM product strategy.

Mar 3

December 2025

Pipedrive app becomes available in ChatGPT

Pipedrive customers can use a new app in ChatGPT to query CRM data, summarize leads and draft sales content.

Dec 17, 2025

Pipedrive introduces Fields API v2 for managing custom fields

Pipedrive added a Fields API v2 on December 10, 2025 with create, read, update and delete operations for deal, person, organization and product fields, plus bulk option management for enum and set fields.

Dec 10, 2025

Pipedrive appoints Regi Vengalil as chief financial officer

Pipedrive named Regi Vengalil, previously CFO of Trax Retail, as its new chief financial officer.

Dec 2, 2025

November 2025

Pipedrive deprecates its Channels API effective February 1, 2026

Pipedrive announced on November 14, 2025 that it is deprecating the Channels API, used by its Omnichannel API beta, with endpoints accessible until February 1, 2026 and existing messages kept as notes.

Nov 14, 2025

About Pipedrive

What is Pipedrive?

Pipedrive is a pipeline-focused sales CRM for small and midsize businesses, with built-in email, automation, AI assistant and Nova meeting intelligence. The company is headquartered in New York, NY and Tallinn, Estonia and was founded in 2010. GTM Tech News covers it under CRM & Marketing Automation.

What has Pipedrive released recently?

The most recent Pipedrive update in GTM Tech News is “Pipedrive proposes structural change that would affect most roles at the company” (October 29, 2026). Before that: “Pipedrive launches Nova meeting intelligence in all plans” (September 16, 2026); “Pipedrive MCP Connector arrives in Claude's connector marketplace” (August 18, 2026).

Where does Pipedrive publish product updates and release notes?

Pipedrive announces updates on its own website, newsroom, blog, changelog and help center. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other CRM & Marketing Automation vendors does GTM Tech News track?

Alongside Pipedrive, GTM Tech News tracks Adobe Marketo Engage, Attio, HubSpot, Microsoft Dynamics 365 Sales, Oracle Eloqua, Salesforce and Zoho CRM in CRM & Marketing Automation.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.