Pipedrive launches a Sydney data centre for Australian customers

Pipedrive announced on May 6, 2026 a Sydney-based data centre built on AWS. The company says the move cuts platform latency for Australian users by up to 60% and supports local data residency requirements, since Australian customer data had until then been hosted in the United States. Pipedrive also set up a new Australian business entity. Chief Product and Technology Officer Joe Futty said Australian customers increasingly expect their software to feel more local. The company says onshore storage removes a barrier for SMBs working with enterprise and government clients that often require onshore hosting.

The details

• Pipedrive cites more than 2.5 million SMBs in Australia and calls it one of its key global markets.
• Australia is Pipedrive's seventh-largest market, according to the release.
• The Sydney data centre will also serve customers in the wider Asia-Pacific region.
• The release said further infrastructure expansion was planned in Canada.

Context

The Sydney launch was followed a week later by a Montreal data centre for Canadian data residency, the Canadian expansion this release previewed. The Montreal release described it as Pipedrive's seventh global hosting region. Later Pipedrive items in our coverage include Projects and WhatsApp in May, a native MCP server in June, the Outfunnel acquisition in August and Nova meeting intelligence in September.

Not disclosed

• Whether existing Australian accounts migrate automatically
• Any cost for selecting the Australian region
• Number of Australian customers
• The AWS region identifier used