Pipedrive appoints new vice presidents of design and analytics

Pipedrive announced on March 3, 2026 two senior appointments to support its product development and AI-native CRM strategy. Maiko Senda joins as VP of Design within the R&D organization, and Sarah Jewkes joins as VP of Analytics within the Data and Intelligence organization. Senda was most recently VP and Head of Design and Research at Miro, and previously held design leadership roles at Instagram and at Meta, where she was Head of Product Design for Ray-Ban Stories smart glasses. Jewkes most recently led Insights and Analytics at UK homeware retailer Dunelm. CPTO Joe Futty said the hires cover how intelligence is experienced and how it is powered.

The details

• Senda will shape the design vision for Pipedrive's AI-native product direction.
• At Instagram, Senda led Web3 and Creator Strategy initiatives.
• Jewkes has 20 years of analytics experience across retail and travel, including nine years at Expedia Group, where she became Senior Director of Marketing Analytics.
• Jewkes earlier held analytical roles at Tesco.
• Pipedrive says more than 100,000 small and medium-sized businesses use its CRM.

Context

These are the earliest Pipedrive items in our coverage for 2026. Pipedrive later opened a Montreal data centre (May 13, 2026), added Projects and WhatsApp to its CRM (May 26, 2026), launched a native MCP server (June 30, 2026), acquired Outfunnel (August 5, 2026) and launched Nova meeting intelligence in all plans (September 16, 2026).

Not disclosed

• Start dates for either executive
• Locations where they are based
• Whether they replace previous role holders