Pipedrive appoints Regi Vengalil as chief financial officer
Pipedrive named Regi Vengalil, previously CFO of Trax Retail, as its new chief financial officer.


Image: Pipedrive press materials, from the announcement
On December 2, 2025, Pipedrive announced the appointment of Regi Vengalil as chief financial officer. Vengalil joins from Trax Retail, an AI image recognition software company for consumer packaged goods brands, where he had served as CFO since 2022. At Pipedrive he will oversee the global finance organization, covering payments, pricing, corporate strategy and legal operations, as the company expands what it calls its AI-native product capabilities. CEO Paulo Cunha said the company is entering a new phase of growth and that its goal of leading in AI-native CRM requires strong financial leadership.
The details
- Previous role: CFO of Trax Retail since 2022.
- Earlier roles: CFO of Metromile (acquired by Lemonade), senior roles at Expedia Group including CFO of Egencia, and head of strategy, M&A and business operations at LendingClub.
- He sits on the board of Porch Group and chairs its M&A committee.
- Responsibilities at Pipedrive: payments, pricing, corporate strategy and legal operations.
- Pipedrive says it is used by revenue teams at more than 100,000 companies and is majority owned by Vista Equity Partners.
Context
This is the earliest Pipedrive story in our coverage, two weeks before the Pipedrive app in ChatGPT on December 17, 2025. Pricing falls under the new CFO's remit, and later product releases we have covered include Projects and WhatsApp in the CRM (May 26, 2026), a native MCP server (June 30, 2026), the Outfunnel acquisition (August 5, 2026) and Nova meeting intelligence across all plans (September 16, 2026).
Not disclosed
- Who previously held the CFO role
- Start date
- Whether the appointment relates to fundraising or IPO plans
- Vendor
Pipedrive- Category
- CRM & Marketing Automation
- Announcement type
- Leadership
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