HubSpot moves Customer Agent and Prospecting Agent to outcome-based pricing

On April 13, 2026, HubSpot announced that Breeze Customer Agent and Breeze Prospecting Agent would move to outcome-based pricing starting April 14. Customer Agent changes from $1.00 per conversation to $0.50 per resolved conversation. Prospecting Agent moves from a recurring monthly charge for every enrolled contact to $1.00 per lead recommended for outreach. Both charges are paid through HubSpot Credits. The company says the agents can be priced on outcomes because they run inside its Smart CRM with access to each customer's data and relationship history. Chief Customer Officer Jon Dick said customers pay "when it works."

The details

• Customer Agent costs 50 HubSpot Credits per resolved conversation, equal to $0.50.
• Prospecting Agent costs 100 HubSpot Credits per lead recommended for outreach, equal to $1.00.
• HubSpot says Customer Agent resolves 65% of conversations and cuts resolution time by 39% across more than 8,000 customers who have activated it.
• Prospecting Agent customer activations rose 57% quarter over quarter, according to HubSpot.
• Both agents are available to Pro and Enterprise customers and come with a 28-day trial.

Context

This change landed one day before HubSpot's Spring 2026 Spotlight, which launched HubSpot AEO and Smart Deal Progression. Later HubSpot moves in our coverage include Agent Hub and Agent Builder in public beta (July 23, 2026) and AI credit spend caps with seat-to-credit swaps (October 15, 2026), which also concern how customers pay for agent usage through credits.

Not disclosed

• How a "resolved" conversation is defined and verified
• Whether existing contracts or committed credit balances are affected
• How a lead qualifies as "recommended for outreach"
• Pricing changes for other Breeze agents