HubSpot expands AWS collaboration with Marketplace purchasing for 20 products

On June 11, 2026, HubSpot announced an expanded collaboration with Amazon Web Services, building on a collaboration agreement the companies first signed in 2023. New and existing US customers can now buy more than 20 HubSpot products through AWS Marketplace, which HubSpot says can streamline procurement and let buyers apply existing AWS contractual commitments. The expansion also covers HubSpot for Startups, where Series A companies now receive a 90% first-year discount, up from 50%, along with dedicated onboarding and technical implementation help. AWS will support HubSpot's Partner Growth Accelerator, and the companies are working on AI solutions using Amazon Bedrock for HubSpot Solutions Partners.

The details

• More than 20 HubSpot products are available on AWS Marketplace for US customers.
• Purchases can draw on existing AWS contractual commitments, according to HubSpot.
• HubSpot for Startups raises the Series A year-one discount to 90% from 50%.
• HubSpot says it has helped more than 35,000 startups, including Pennylane, Goldcast, Wayflyer, Unify and Tofu.
• AWS will support HubSpot's Partner Growth Accelerator for App and Solutions Partners.
• Amazon Bedrock-based solutions are intended to help Solutions Partners optimize use of Marketing Hub, Sales Hub and Service Hub.

Context

The AWS expansion followed HubSpot's April 2026 moves to outcome-based pricing for Customer Agent and Prospecting Agent and its Spring 2026 Spotlight, which launched HubSpot AEO. Six weeks later, on July 22, TELUS Digital joined HubSpot's Solutions Partner ecosystem, and on July 23 HubSpot launched Agent Hub and Agent Builder in public beta.

Not disclosed

• The full list of products on AWS Marketplace
• Whether Marketplace availability will extend beyond the US
• Pricing differences between Marketplace and direct purchase
• Timeline for the Bedrock-based partner solutions