HubSpot and OpenAI expand partnership with ChatGPT Ads integration

HubSpot and OpenAI announced an expanded partnership on September 16, 2026, aimed at small and midsize businesses. HubSpot updated its ChatGPT connector so users can run email campaigns, build ad landing pages and analyze deals from inside ChatGPT. HubSpot also says it is the first CRM integrated with ChatGPT Ads, letting customers build, manage and measure those campaigns in HubSpot. The companies paired the launch with a discounted AI Growth Bundle for new customers.

The details

• The updated connector lets users run email campaigns, create ad landing pages, analyze closed-won deals, work on AEO and see which leads are progressing from within ChatGPT.
• HubSpot customers can set budgets for ChatGPT Ads campaigns, run them alongside other channels and trace closed deals back to the originating campaign.
• HubSpot AEO users can view paid and organic AI search activity in one place and launch ChatGPT ads from HubSpot.
• The AI Growth Bundle offers HubSpot Starter and HubSpot credits at up to 65% off for one year and buy-one-get-one ChatGPT Business seats for one year.
• A $750 match on ChatGPT Ads spend applies to new accounts opened by September 30.

Context

HubSpot says it was the first CRM with a ChatGPT connector in 2025 and that weekly active users of that connector have grown 250%. This announcement came the same day as HubSpot's Fall 2026 Spotlight release, which also listed the ChatGPT Ads integration. OpenAI's Brian Landsman said AI adoption "shouldn't require businesses to rebuild the way they work." In October our coverage records HubSpot adding AI credit spend caps and seat-to-credit swaps.

Not disclosed

• Commercial terms between HubSpot and OpenAI
• ChatGPT Ads pricing or minimums