Gifting & Direct Mail

Corporate gifting, direct mail, swag and experiences used to open, accelerate and retain accounts.

October 2026

Sendoso MCP can now send campaigns and Party Links from AI assistants

Sendoso's October 2026 updates let AI assistants connected through Sendoso MCP send pre-built campaigns, marketplace and inventory items and retrieve Party Links, and add Marketo program tracking and a new bundle builder.

SendosoOct 1

Sendoso redesigns send flow and adds handwritten note campaigns

Sendoso's October 2026 release notes add a single-page send flow, standalone handwritten note campaigns, a new bundle builder and MCP support for existing campaigns and Party Links.

SendosoOct 1

Goody adds printed gift notes for 30 brands on all plans

Goody added Printed Gift Notes, which print the sender's message on a card inside gifts from 30 brands. The company says the feature is live on every plan, including the free Starter plan, at no extra cost.

GoodyOct 1

Goody adds more than 100 curated gift templates

Goody's October 2026 product updates list more than 100 curated gift templates, which the company describes as ready-to-send combinations of a gift, card and message for uses such as sales prospecting and employee recognition.

GoodyOct 1

September 2026

Reachdesk opens early access to MCP connector for Claude and ChatGPT

Reachdesk introduced Reachdesk MCP, which brings gifting data and send actions into MCP-enabled AI assistants. It is in early access for current customers.

ReachdeskSep 25

Sendoso MCP becomes available as an action in Databricks Genie and AI Playground

Sendoso's September 2026 release notes say Sendoso is available as an action inside Databricks Genie and AI Playground, with human approval required for each send.

SendosoSep 1

Goody adds gifting ROI calculator and HubSpot Meetings scheduling

Goody's September 2026 updates add a gifting ROI calculator, HubSpot Meetings support for scheduling gifts and a swag artwork editor with one-click logo recoloring.

GoodySep 1

August 2026

Sendoso releases Events Hub for scheduling and tracking event shipments

Sendoso's August 2026 release notes introduce Events Hub, a self-serve workspace to schedule, fulfill, track and return event shipments. The same month's notes list Sendoso MCP as generally available.

SendosoAug 1

July 2026

Goody ships HubSpot app and Salesforce 2.0 with workflow-triggered gifting

Goody's July 2026 updates add Goody for HubSpot, Goody for Salesforce 2.0 with Salesforce Flow automation, a Chrome extension and reusable gift templates. The page dates updates by month only.

GoodyJul 1

Sendoso rebuilds message templates as Saved Messages

Sendoso's July 2026 update replaces Templates with Saved Messages, a searchable hub where managers share approved Company and Team messages and senders apply them, available on all plans.

SendosoJul 1

June 2026

Goody launches self-serve gifting MCP for Claude, ChatGPT and other AI clients

Goody released a self-serve MCP integration that lets users search its catalog of 600+ brands, get AI gift suggestions and send gifts from AI assistants. It requires a free Goody account.

GoodyJun 25

Sendoso opens request-based beta of MCP server for AI agents to send gifts

Sendoso launched a beta of its Model Context Protocol server so AI agents can select, send and track gifts and direct mail. Access is request-based and approved on a rolling basis.

SendosoJun 24

Sendoso adds Party Link management, meeting booker and Salesforce-based gift policies

Sendoso's June 2026 release notes list a Party Link dashboard, an option to require a meeting booking before redemption, an in-app Learning Hub and new Policy Center rules. Release notes date these entries by month only.

SendosoJun 1

Goody makes Company Stores generally available with international shipping

Goody's June 2026 product updates list Company Stores as generally available with international shipping, tax-inclusive pricing and international card support. The same month added recipient forms and support for more than 200 HR systems in autogifting.

GoodyJun 1

May 2026

Sendoso makes Oso sending available to senders and launches Merch by Sendoso

Sendoso's May 2026 updates make gift finding and sending through its Oso agent generally available to senders, add an AI Recipient Theme Generator and introduce Merch by Sendoso for on-demand swag production.

SendosoMay 1

April 2026

Sendoso adds SmartMessage drafting and early access to sending through Oso

Sendoso's April 2026 updates make Gong-based SmartSend recommendations generally available, introduce SmartMessage for AI-drafted gift messages, open Oso gift sending in early access and add a Notification Center.

SendosoApr 1

March 2026

Sendoso introduces Oso agent, Policy Center and a program dashboard

Sendoso's March 2026 updates introduce Oso, an AI agent that answers questions about gifting program data, a Policy Center for organization-wide gifting rules, a Gong-based SmartSend upgrade and a new Sendoso Dashboard.

SendosoMar 1

February 2026

Sendoso becomes a native action inside Clay

Sendoso's February 2026 update adds Sendoso as a native action in Clay, letting teams find gift recommendations for enriched contacts and trigger gifting and direct mail from Clay tables and workflows.

SendosoFeb 1

January 2026

Sendoso adds Rippling integration, scheduled sends and CRM-approved Party Links

Sendoso's January 2026 updates add a Rippling integration with SSO access, scheduled sends, automatic Party Link approval based on CRM, marketing automation or HRIS lists, and maximum quantities for bundles.

SendosoJan 1

About Gifting & Direct Mail

What are Gifting & Direct Mail?

Corporate gifting, direct mail, swag and experiences used to open, accelerate and retain accounts.

Which Gifting & Direct Mail vendors does GTM Tech News track?

GTM Tech News tracks Goody, hyperGTM, Postal, Reachdesk, Sendoso, Snappy and Wildcard in Gifting & Direct Mail.

What is the latest Gifting & Direct Mail news?

The most recent updates are “Sendoso MCP can now send campaigns and Party Links from AI assistants” (October 1, 2026); “Sendoso redesigns send flow and adds handwritten note campaigns” (October 1, 2026); “Goody adds printed gift notes for 30 brands on all plans” (October 1, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.