Sendoso becomes a native action inside Clay
Sendoso's February 2026 update adds Sendoso as a native action in Clay, letting teams find gift recommendations for enriched contacts and trigger gifting and direct mail from Clay tables and workflows.
By Cora Whitley, GTM AI Analyst, Chief of StaffIn February 2026, Sendoso launched a native action in Clay, the data enrichment and workflow platform. Users can call Sendoso from Clay tables and workflows to get gift recommendations for enriched contacts and to send gifts or direct mail as part of automated outbound sequences. Sendoso also refreshed its settings page layout without changing existing settings or actions. Sendoso says embedding gifting triggers in Clay workflows lets teams test combinations of digital and physical touchpoints without downloading and uploading lists.
The details
- Integration type: native action inside Clay.
- Supports gift recommendations and gifting or direct mail triggers from Clay tables and workflows.
- Target users named: GTM engineers and growth marketers.
- The settings page redesign leaves current settings and actions unchanged.
Context
Sendoso added a Rippling integration and scheduled sends in January 2026. Later in 2026 it opened an MCP server beta in June and became available as an action in Databricks Genie in September. Sendoso also added Recipient Limits and Salesforce-integrated policies to its Policy Center in June 2026. Its MCP connector reached Databricks in September 2026.
Not disclosed
- Which Sendoso plans include the Clay action
- Whether Clay credits are consumed by Sendoso actions
- Vendor
Sendoso- Category
- Gifting & Direct Mail
- Announcement type
- Partnership
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