Sendoso

Gifting and direct mail platform for sending physical gifts, eGifts, swag and handwritten notes; owns Alyce (2024), Postal (2025) and Merch.co (2026).

Website

Category: Gifting & Direct Mail
Headquarters: San Francisco, United States
Founded: 2016
Ownership: Private, venture-backed

October 2026

Sendoso MCP can now send campaigns and Party Links from AI assistants

Sendoso's October 2026 updates let AI assistants connected through Sendoso MCP send pre-built campaigns, marketplace and inventory items and retrieve Party Links, and add Marketo program tracking and a new bundle builder.

Oct 1

Sendoso redesigns send flow and adds handwritten note campaigns

Sendoso's October 2026 release notes add a single-page send flow, standalone handwritten note campaigns, a new bundle builder and MCP support for existing campaigns and Party Links.

Oct 1

September 2026

Sendoso MCP becomes available as an action in Databricks Genie and AI Playground

Sendoso's September 2026 release notes say Sendoso is available as an action inside Databricks Genie and AI Playground, with human approval required for each send.

Sep 1

August 2026

Sendoso releases Events Hub for scheduling and tracking event shipments

Sendoso's August 2026 release notes introduce Events Hub, a self-serve workspace to schedule, fulfill, track and return event shipments. The same month's notes list Sendoso MCP as generally available.

Aug 1

July 2026

Sendoso rebuilds message templates as Saved Messages

Sendoso's July 2026 update replaces Templates with Saved Messages, a searchable hub where managers share approved Company and Team messages and senders apply them, available on all plans.

Jul 1

June 2026

Sendoso opens request-based beta of MCP server for AI agents to send gifts

Sendoso launched a beta of its Model Context Protocol server so AI agents can select, send and track gifts and direct mail. Access is request-based and approved on a rolling basis.

Jun 24

Sendoso adds Party Link management, meeting booker and Salesforce-based gift policies

Sendoso's June 2026 release notes list a Party Link dashboard, an option to require a meeting booking before redemption, an in-app Learning Hub and new Policy Center rules. Release notes date these entries by month only.

Jun 1

May 2026

Sendoso makes Oso sending available to senders and launches Merch by Sendoso

Sendoso's May 2026 updates make gift finding and sending through its Oso agent generally available to senders, add an AI Recipient Theme Generator and introduce Merch by Sendoso for on-demand swag production.

May 1

April 2026

Sendoso adds SmartMessage drafting and early access to sending through Oso

Sendoso's April 2026 updates make Gong-based SmartSend recommendations generally available, introduce SmartMessage for AI-drafted gift messages, open Oso gift sending in early access and add a Notification Center.

Apr 1

March 2026

Sendoso introduces Oso agent, Policy Center and a program dashboard

Sendoso's March 2026 updates introduce Oso, an AI agent that answers questions about gifting program data, a Policy Center for organization-wide gifting rules, a Gong-based SmartSend upgrade and a new Sendoso Dashboard.

Mar 1

February 2026

Sendoso becomes a native action inside Clay

Sendoso's February 2026 update adds Sendoso as a native action in Clay, letting teams find gift recommendations for enriched contacts and trigger gifting and direct mail from Clay tables and workflows.

Feb 1

January 2026

Sendoso adds Rippling integration, scheduled sends and CRM-approved Party Links

Sendoso's January 2026 updates add a Rippling integration with SSO access, scheduled sends, automatic Party Link approval based on CRM, marketing automation or HRIS lists, and maximum quantities for bundles.

Jan 1

About Sendoso

What is Sendoso?

Sendoso is a gifting and direct mail platform for sending physical gifts, eGifts, swag and handwritten notes; owns Alyce (2024), Postal (2025) and Merch.co (2026). The company is headquartered in San Francisco, United States and was founded in 2016. GTM Tech News covers it under Gifting & Direct Mail.

What has Sendoso released recently?

The most recent Sendoso update in GTM Tech News is “Sendoso MCP can now send campaigns and Party Links from AI assistants” (October 1, 2026). Before that: “Sendoso redesigns send flow and adds handwritten note campaigns” (October 1, 2026); “Sendoso MCP becomes available as an action in Databricks Genie and AI Playground” (September 1, 2026).

Where does Sendoso publish product updates and release notes?

Sendoso announces updates on its own website, blog and product updates. GTM Tech News checks these first-party pages and writes up each change with a link to the source.

Which other Gifting & Direct Mail vendors does GTM Tech News track?

Alongside Sendoso, GTM Tech News tracks Goody, hyperGTM, Postal, Reachdesk, Snappy and Wildcard in Gifting & Direct Mail.

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Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.