Sendoso makes Oso sending available to senders and launches Merch by Sendoso

In May 2026, Sendoso moved gift sending through Oso, its AI agent, from early access to general availability for senders. It also released an AI tool that generates recipient landing page themes and introduced Merch by Sendoso, which the company says gives it direct ownership of the swag supply chain alongside its fulfillment operations. Merch orders feed into the Sendoso Fulfillment Center. Sendoso says Merch by Sendoso uses AI-optimized routing to choose a production facility.

The details

• The entry text says Oso for Senders reaches senders on Plus, Pro and Enterprise; the plan note lists Advanced and Enterprise.
• Every Oso send requires a human approval, according to Sendoso.
• The Recipient Theme Generator is available on all plans; senders inherit themes managers create.
• Merch by Sendoso supports orders from 1 to 10,000 units; exclusive pricing applies to Core, Advanced and Enterprise customers.

Context

Sendoso introduced Oso as an analytics agent in March 2026 and opened Oso sending in early access in April 2026. In June 2026 it opened a request-based MCP server beta and added Party Link management and Salesforce-based gift policies. Sendoso added the Events Hub in August 2026. Sendoso MCP followed in a request-based beta in June 2026.

Not disclosed

• Merch by Sendoso pricing
• Production lead times