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The biggest GTM technology stories of the last 60 days.
Salesforce signs definitive agreement to acquire voice agent company Cresta
Salesforce says it has signed a definitive agreement to acquire Cresta, which sells voice agents and real-time guidance for contact center representatives. The deal is expected to close in the first quarter of fiscal year 2028.
Salesforce agrees to acquire Braze for about $5.66 billion
Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $47.50 per share in cash, about $5.66 billion in enterprise value.
Gong appoints Liron Shtraichman Chief R&D Officer and Guy Havusha CISO
Gong named Liron Shtraichman, who previously led engineering at monday.com, as Chief R&D Officer and promoted Guy Havusha, its Vice President of Platform Security, to Chief Information Security Officer.
Demandbase launches AEO, Campaign and Audience agents at GO
Demandbase announced three AI agents at its GO conference. The AEO Agent tracks how AI assistants describe a brand to individual buying group members.
HubSpot opens AI connector access to Sensitive Data in public beta
HubSpot's October 2026 developer rollup lists a public beta for AI connector access to Sensitive Data, general availability of connected CPQ, Billing and Payments, a Data Model Overview tab and up to 30 deal approvers.
Clay makes auto-mode the default model setting for Claygent
Clay added auto-mode to Claygent, its AI research agent, as the default setting for new columns and workflow nodes. Auto-mode routes each task to a model based on predicted quality and cost.
ZoomInfo launches MCP integration with Notion through GTM.AI
ZoomInfo says customers on Notion Business and Enterprise plans can connect ZoomInfo as a connector in Notion AI chat and get answers grounded in its company and contact data.
LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights
LinkedIn shared business highlights after Microsoft's Q1 FY27 earnings, saying paid video grew 25% year over year, creator-led ads grew 63%, and paid Premium Company Page subscriptions rose 121%.
Bizzabo makes Sponsor ROI generally available for event sponsor programs
Bizzabo says Sponsor ROI brings a sponsor portal, AI ICP matchmaking, lead retrieval, CRM sync and sponsor reporting into its event platform. It is available to new and existing customers.
LinkedIn CTV Ads become available to buy through Google Display & Video 360
LinkedIn CTV Ads can now be bought programmatically through Google's DV360 with LinkedIn professional targeting, for US targeting only.
Avoma introduces Avoma Home, a personalized daily workspace for revenue teams
Avoma says Home brings priorities across meetings, tasks, deals and accounts into one view, with more than 50 widgets and briefs for reps and managers.
Clay adds workflow credit limits and MCP client allowlisting
Clay's November 2 product roundup adds credit caps for Workflows, domain-based allowlisting of MCP clients, API endpoints for privacy deletion in Audiences and a Sculptor handoff in enrichment search.
Outreach October 2026 release adds Org Context, Omni in Slack channels and KPI tiles
Outreach's October 2026 release notes list Org Context for AI agents, the Omni bot in Slack channels, KPI dashboard tiles, Revenue Agent reporting and an Outreach app on the ServiceNow Marketplace, shipping October 8 to 27, 2026.
ZoomInfo brings internal GTM knowledge into GTM.AI through Workbounce
ZoomInfo extended its GTM.AI layer to unstructured internal data such as call transcripts, emails, decks and Slack threads, using technology from Workbounce, which it acquired in 2024.
Intentsify introduces an MCP connection for its intent data in Claude and ChatGPT
Intentsify introduced Intentsify MCP, which lets data customers query its B2B intent data from Claude and ChatGPT.
Gong launches Gong Enrich data enrichment in Mission Callisto
Gong's Mission Callisto release added Gong Enrich, which fills account and contact gaps from multiple data providers, plus Deep Mode in Gong Assistant.
11x says it built a voice agent for revenue workflows
In a post from CEO Prabhav Jain, 11x said it has built a voice agent designed for revenue workflows. The company says the agent handles inbound conversations and consented outbound calls.
Zoho rebuilds Zoho Campaigns with native WhatsApp and MCP support for AI agents
Zoho says the updated Zoho Campaigns has a rebuilt template editor, runs email, SMS and WhatsApp from one workflow and supports MCP. Paid plans still start at $4 a month.
Adobe lists Callable Agents for Marketo Engage in November 2026 release notes
Marketo Engage release notes, updated October 21, list Callable Agents for smart campaigns and a Plan Campaigns skill for CX Enterprise Coworker, both marked coming soon.
Windsor.ai expands MCP write actions to Google Merchant Center
Windsor.ai's November 6, 2026 changelog says its MCP write actions now cover Google Merchant Center, and lists connector updates for Amazon, TikTok, QuickBooks and other sources.
WRITER adds customer-specific invisible watermarks to Palmyra model text
WRITER announced text watermarking for content generated by its Palmyra models, with an invisible, machine-readable mark specific to each customer. It is on by default for EU customers and optional elsewhere, available December 2, 2026.
Zoho adds AI agents, a semantic layer and MCP access to Zoho Analytics
Zoho announced an agentic update to Zoho Analytics with ontology and semantic layers, an Ask Zia multi-agent assistant, custom data agents, an MCP server, a Claude plug-in and governance tools. Pricing is unchanged and plans now include LLM credits.
HubSpot ships Fall 2026 Spotlight with Breeze Assistant and self-updating Smart CRM
HubSpot's Fall 2026 Spotlight at UNBOUND introduced a new Breeze Assistant, a self-updating Smart CRM, Context Home, Marketing Studio and an updated Prospecting Agent.
Salesloft puts Agentic Playbook, Ask Salesloft and a meeting agent into early access
Salesloft announced Agentic Playbook, AI analytics in Ask Salesloft, an automated meeting agent and real-time battlecards in Zoom. The company says Agentic Playbook, AI analytics and meeting preparation are entering early access.
Storylane adds MCP tools for AI Hubs and deals, plus zoom in HTML demos
Storylane's November 5 changelog adds new MCP tools, zoom in HTML demos, automatic language selection, video cuts, a newer voiceover model and skippable lead forms.
Outreach September 2026 release adds Omni approval step and learned user preferences
Outreach's September 2026 release notes, shipping September 10 to 24, 2026, add a confirmation step before Omni changes CRM records, durable per-user preferences for Omni, and interactive Omni actions in the mobile apps.
Attio redesigns record pages and its inbox and extends Workflows to Slack messages
Attio's October 29 changelog turns relationship tabs into tables, adds an Action needed inbox view, lets workflows message a person in Slack and extends Activities to Zapier.
Demandbase named launch data partner for Salesforce's Hunter outbound agent
Demandbase engagement, person, account, buying group and intent data is available inside Salesforce's Hunter agent, which is in pilot with general availability planned later in 2026.
Unify brings its outbound agent to Claude and ChatGPT through plugins
Unify plugins let Claude and ChatGPT start a background Unify agent session that finds prospects, enriches contacts and drafts outreach, returning results with a link to the Unify thread.
Seismic launches Seismic Compliance for financial services firms
Seismic introduced Seismic Compliance, expanded Seismic Social and partnered with Theta Lake to add archiving and supervision to client engagement for regulated firms.
Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.