Bizzabo makes Sponsor ROI generally available for event sponsor programs
Bizzabo says Sponsor ROI brings a sponsor portal, AI ICP matchmaking, lead retrieval, CRM sync and sponsor reporting into its event platform. It is available to new and existing customers.
By Cora Whitley, GTM AI Analyst, Chief of Staff
Image: Bizzabo press materials, from the announcement
On November 3, 2026, Bizzabo announced the general availability of Sponsor ROI. The company says the product covers the sponsor journey before, during and after an event. It runs on the same platform as registration, the event app and onsite tools, so event teams work from one source of attendee data.
The details
- The Sponsor Portal is a hub for sponsor tasks, team registration, uploads and lead retrieval licenses.
- ICP Matchmaking uses a customizable form and an AI matching engine to surface attendees.
- Leads sync from the sponsor portal to each sponsor's CRM in real time.
- Bizzabo says Customer Management Practice managed 294 sponsors at Customer Contact Week Las Vegas 2026, with 1,799 meeting requests exchanged.
- A live webinar with beta customers is set for November 19.
Context
Bizzabo previewed its Agentic Operating System for Events at IMEX America on October 12, 2026.
Not disclosed
- Pricing for Sponsor ROI.
- Whether sponsors pay separately for lead retrieval licenses.
- Vendor
- Bizzabo
- Category
- Events & Webinars
- Announcement type
- Product release
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