LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights

On October 28, 2026, LinkedIn posted Q1 business highlights to its newsroom, following Microsoft's Q1 FY27 earnings. The post, shared by CEO Dan Shapero, reports growth figures across members, the Feed, hiring, sales and advertising products. For advertisers, LinkedIn says paid video grew 25% year over year and creator-led ads grew 63% year over year. It also reports a 121% year-over-year increase in paid Premium Company Page subscriptions. The post does not include revenue or dollar figures for LinkedIn or its marketing solutions business.

The details

• LinkedIn says it has more than 1.4 billion members.
• Feed content views are up more than 16% year over year, and time spent engaging with the Feed is up over 15%.
• Paid video grew 25% year over year, and creator-led ads grew 63% year over year.
• Paid Premium Company Page subscriptions increased 121% year over year.
• Sales Navigator alerts in Microsoft Teams drive five times higher click-through than classic Sales Navigator, the company says.
• More than 25,000 customers use LinkedIn's agentic hiring solutions.

Context

The highlights follow several advertising announcements from LinkedIn in 2026. On October 22, 2026, LinkedIn made CTV Ads available to buy through Google Display & Video 360. In July 2026, it launched Collaborative Posts for members and Company Pages. At the end of 2025, it added Measurement Insights and CRM-based revenue measurement for advertisers.

Not disclosed

• LinkedIn or Marketing Solutions revenue for the quarter
• The baseline volumes behind the paid video and creator-led ads growth rates
• How creator-led ads are defined for this metric
• Advertiser counts or pricing changes