B2B Advertising

Account and person-based advertising, B2B programmatic, LinkedIn and content syndication.

This month

LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights

LinkedIn shared business highlights after Microsoft's Q1 FY27 earnings, saying paid video grew 25% year over year, creator-led ads grew 63%, and paid Premium Company Page subscriptions rose 121%.

LinkedIn Marketing SolutionsOct 28

LinkedIn CTV Ads become available to buy through Google Display & Video 360

LinkedIn CTV Ads can now be bought programmatically through Google's DV360 with LinkedIn professional targeting, for US targeting only.

LinkedIn Marketing SolutionsOct 22

StackAdapt adds podcast show-level targeting and reporting for audio ads

StackAdapt added show-level targeting and exclusions across more than 530,000 podcasts, audio type and category controls, and content reporting. The features are available now.

StackAdaptOct 15

October 2026

StackAdapt promotes Pinar Ozyetis to CLO and Anna Grodecka-Grad to CCO

StackAdapt promoted its General Counsel to Chief Legal Officer and its SVP of Global Client Services to Chief Client Officer.

StackAdaptOct 6

September 2026

StackAdapt becomes a Shopify Certified Technology Partner

StackAdapt's Shopify integration earned Certified Technology Partner status, bringing store purchase, cart and customer event data into StackAdapt audiences and measurement.

StackAdaptSep 30

N.Rich launches N.Rich AI for building GTM apps in plain language

N.Rich AI builds custom apps from plain-language descriptions on a combined account data layer and publishes them into HubSpot, with Salesforce support listed as coming soon.

N.RichSep 25

Metadata adds G2 Buyer Intent token validation and LinkedIn permission checks

Metadata's September 24 release notes added G2 Buyer Intent validation at connection, LinkedIn role checks and Google Ads extension updates.

Metadata.ioSep 24

Madison Logic launches AI Planner for multi-channel campaign planning

Madison Logic AI Planner turns campaign objectives into prioritized audiences, channel mix and budget allocation, with explained recommendations and approval controls, for all clients.

Madison LogicSep 9

August 2026

Metadata adds Microsoft Ads keyword tracking and period-over-period keyword reports

Metadata's August 27, 2026 release adds keyword and search term UTM tracking for Microsoft Ads, a period-over-period keywords report by campaign, Reddit audience size estimates and refreshes for older audiences.

Metadata.ioAug 27

Influ2 launches MCP server for contact-level ABM

Influ2's MCP server connects Claude, ChatGPT, Agentforce and other AI apps to contact-level ad performance and buyer signals, and can launch ABM programs; it is available to all customers.

Influ2Aug 20

Ansira selects StackAdapt as its demand-side platform

Ansira, which manages $7.2 billion in marketing for more than 500 brands, chose StackAdapt as its DSP after a six-month review.

StackAdaptAug 13

Metadata adds Instagram and Threads placements and Google Customer Match imports

Metadata's August 13, 2026 release lets Facebook campaigns target Instagram placements, adds Threads as a Meta placement, and imports Google Ads Customer Match lists as retargeting audiences.

Metadata.ioAug 13

July 2026

LinkedIn launches Collaborative Posts for members and Company Pages

LinkedIn introduced Collaborative Posts globally, letting members and Company Pages publish jointly with up to five collaborators.

LinkedIn Marketing SolutionsJul 23

Metadata adds LinkedIn Predictive Audiences sync and always-on campaigns

Metadata's July 16, 2026 release syncs LinkedIn Predictive Audiences into the platform, allows campaigns with no end date, moves Meta placement control to the ad-set level and adds a conversation ads open rate.

Metadata.ioJul 16

Metadata adds X campaign management and finer LinkedIn company-size targeting

Metadata's July 2 release notes added X ad campaign controls and split LinkedIn's 1,000 to 5,000 employee band into four buckets.

Metadata.ioJul 2

June 2026

LinkedIn adds AI ad drafts from a URL, AI copy variants and Brand Kit

LinkedIn's June 30, 2026 product updates add AI-generated ad drafts from a URL, AI ad variants for copy testing and a Brand Kit that keeps AI-drafted ads on brand, alongside Flexible Ad Creation and real-time personalization.

LinkedIn Marketing SolutionsJun 30

LinkedIn adds campaign-level conversion lift tests and refreshed Brand Lift reporting

LinkedIn's June 30, 2026 product updates add conversion lift tests run at the campaign level, a refreshed Brand Lift reporting experience with confidence signals, and an updated test methodology.

LinkedIn Marketing SolutionsJun 30

May 2026

StackAdapt offers ChatGPT ad buying through its platform in early access

StackAdapt says advertisers can buy ChatGPT ads through its platform, with reporting and conversion tracking support, via an early-access sign-up.

StackAdaptMay 28

N.Rich releases GTM Leader Dashboard for sales and marketing leaders

The N.Rich dashboard shows sales follow-up on hot accounts, response times, rep ICP coverage and CRM activity logging, with each account linked to its CRM record.

N.RichMay 26

Metadata adds LinkedIn follower ads, Google Ads targeting groups and health alerts

Metadata's May 21, 2026 release adds LinkedIn company page follower ads, Google Ads targeting groups, Reddit community discovery, per-campaign LinkedIn conversion actions and daily CRM integration health monitoring.

Metadata.ioMay 21

StackAdapt previews Ivy Studio and Command Center at Conversion 2026

At Conversion 2026, StackAdapt previewed Ivy Studio and Command Center, put AI Video Builder in beta, and made cross-channel attribution and programmatic direct mail generally available.

StackAdaptMay 12

Metadata rolls out Budget Booster to all users and adds Salesforce sandbox support

Metadata's May 7, 2026 release makes Budget Booster available to all users after a limited rollout, adds Salesforce sandbox support for data extraction and tracks sponsored message clicks in reports.

Metadata.ioMay 7

Influ2 launches contact-level orchestration and a visitor identification beta

Influ2 added signal-based next-best actions across ads, Salesloft or Outreach cadences and CRM or MAP campaigns, plus HubSpot context sync, Salesforce attribution and a visitor identification beta.

Influ2May 6

April 2026

Metadata extends its Bid Agent to all LinkedIn campaigns and adds Reddit ads via MCP

Metadata's April 23, 2026 release extends its Bid Agent to suggested bids across all LinkedIn campaigns, supports Reddit ad creation through its MCP server and updates its HubSpot integration for a list API sunset.

Metadata.ioApr 23

Madison Logic launches Pipeline Insights Dashboard

The Madison Logic dashboard ties content syndication, programmatic and social engagement to stage-by-stage CRM opportunity movement, and is available to all clients.

Madison LogicApr 23

Metadata adds LinkedIn Buyer Groups targeting and opportunity metrics for keywords

Metadata's April 2, 2026 release adds LinkedIn Buyer Groups as a targeting criterion, opportunity columns in the Keywords table, Brand Awareness optimization goals and business name and logo extensions for search ads.

Metadata.ioApr 2

March 2026

LinkedIn adds lead gen Event Ads, off-platform event promotion and Event Analytics

LinkedIn's March 31, 2026 product updates add Event Ads for events held off LinkedIn, a lead generation objective for Event Ads, full-funnel event measurement, Event Analytics, event recording clips and a persistent stream key.

LinkedIn Marketing SolutionsMar 31

LinkedIn expands Boost to personal posts, Page posts, events and mobile

LinkedIn's March 31, 2026 product updates expand Boost, which turns existing posts into ads without a full campaign. It now covers personal posts, Page posts and LinkedIn Events, and can be managed from mobile.

LinkedIn Marketing SolutionsMar 31

Influ2 introduces Audienscope contact-level buyer intent add-on

Influ2 launched Audienscope, a paid add-on that adds content, search and social intent signals and job change tracking at the contact level.

Influ2Mar 27

Influ2 launches a partner program for agencies, PE firms and tech partners

Influ2 introduced a partner program covering marketing agencies, private equity firms and technology partners.

Influ2Mar 27

About B2B Advertising

What are B2B Advertising?

Account and person-based advertising, B2B programmatic, LinkedIn and content syndication.

Which B2B Advertising vendors does GTM Tech News track?

GTM Tech News tracks Influ2, LinkedIn Marketing Solutions, Madison Logic, Metadata.io, N.Rich and StackAdapt in B2B Advertising.

What is the latest B2B Advertising news?

The most recent updates are “LinkedIn reports paid video up 25% and creator-led ads up 63% in Q1 highlights” (October 28, 2026); “LinkedIn CTV Ads become available to buy through Google Display & Video 360” (October 22, 2026); “StackAdapt adds podcast show-level targeting and reporting for audio ads” (October 15, 2026).

Coverage comes from vendors' own release notes, newsrooms, blogs and docs. Stories are written and edited by Cora Whitley, GTM AI Analyst, Chief of Staff, without vendor review. ForgeX does not accept payment for coverage or placement. Images and logos are the vendors' own press materials. To correct a story or remove an image, email cora@forgex.ai.